WhatCounts is proud to announce the Summer 2012 Professional Edition release for current and prospective customers, with 3 exciting new features, including new preference sites, new standard reports and browser stats. Let’s take a look at how these new features will help you find and grow your email marketing ROI.

Preference Sites

With our new Preference Sites, your subscribers can tell you exactly what they want from you. Give them options to subscribe, unsubscribe, and manage their preferences with dynamic, attractive microsites that let you ask questions to best serve their needs. You’ll reduce opt-outs and spam reports when subscribers can tell you when they want to hear from you, about what topics, and how often.

New Standard Reports

New standard reports give you more insights into your subscribers. The Active report tells you who’s been opening and clicking, while the Passive report tells you who has been reading but not clicking. The Inactive report tells you who’s just along for the ride, and the opt-out report sheds light about who’s leaving your list. From these reports, you can create additional campaigns to win back subscribers, wake them up, and get them doing business with you again.

Reader Browser Stats

Think subscribers are reading only on their computers? Our new browser stats will show you how many users are reading on mobile devices, computers, and everything in between, from iPads to Androids and beyond. Once you know how your subscribers are reading, you’ll be able to create dynamic new segmentations of your list so that subscribers can receive content you’ve made just for their device.

With the Summer 2012 release of the WhatCounts Professional Edition, WhatCounts reinforces its commitment to helping you find and grow your email marketing ROI. If you’d like to enjoy the benefits of flexible deployment options, a dedicated account model, campaign and strategic services, and video & social enhanced email, contact us today at 866-804-0076 or follow the directions below.

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