WhatCounts adds four new features to Publicaster, Google+ integration

ATLANTA, GA, August 18, 2011

WhatCounts is proud to announce the release of its Fall edition of Publicaster for former Blue Sky Factory customers and new prospective customers, with 4 exciting new features, including metered send blackout times, new behavioral autoresponses, social media publication, and Google Plus integration. Let’s take a look at these new tools for email marketers.

New metered send blackout times let you choose to NOT send email during specific times. For example, if you’re sending to business subscribers, you may not want to send in the middle of the night as it won’t be near the top of their inboxes when they check their mail first thing in the morning. Metered send blackout times let you send when it’s the best time for your subscribers.

New behavioral autoresponses let you choose even more conditions for autoresponders. You can now set up specific automated email campaigns for people who share your newsletters with their social networks, Like them on Facebook, update their preferences, and much more, ensuring highly targeted messages based on your subscribers’ behavior.

Our social media integration has become even more powerful with new social publication. As you set up your email campaign, you can connect your accounts on LinkedIn, Facebook, and Twitter. Then, when you’re ready to send your campaign, you can create customized messages that will publish to your social media accounts, letting your fans, friends, and followers know that your email message is ready for them to read. Publicaster will automatically publish your email to your social networks once delivery is completed. Stay in touch with your social media connections in the channels they prefer to hear from you.

Finally, our new Google+ integration lets you share your email campaigns with the newest social network on the block. Just add in the Google+ snippet and your subscribers can share to their circles.

With the fall Publicaster release, WhatCounts demonstrates our continued commitment to changing the game of email marketing with superior technology and services. All Publicaster customers have received the new Fall release free. If you’d like to enjoy the benefits of flexible deployment options, a dedicated account model, campaign production services, and video enhanced email, contact us today and see how we can help you change your game.