ATLANTA, GA, January 14, 2013

WhatCounts, Inc., a privately held Atlanta-based email marketing company, recently announced its third WhatCounts Digital Marketing Summit will be held on April 24-25, 2013 in Atlanta, GA. The event will take place over two days at the Georgia Tech Hotel & Conference Center in midtown Atlanta, and is expected to attract over 200 marketing professionals.

Attendees will enjoy an exciting agenda full of email best practices and hands-on product training designed to take their marketing program to the next level. WhatCounts staff and industry experts will explain how Big Data technologies can be used to create Smart Segments and Smart Messaging in the WhatCounts platform. Networking events include a cocktail reception at the Atlanta Botanical Garden on April 24th and a Farewell Party on April 25th at Gordon Biersch.

“We are very excited about hosting our clients in Atlanta and showcasing our new Smart Segment feature that we believe will transform digital marketing using enhanced customer data. Smart Segments will allow our customers to send more personalized and targeted messages across email, social, mobile and the web, translating to higher ROI,” said WhatCounts CEO and Founder Allen Nance. “We will also go through in-depth training on our platform, digital marketing and email marketing best practices to make sure our customers are well equipped to succeed.”

For more information, please visit Please enter discount code wc_13atl during checkout to receive a 15% discount until January 31st, 2013.

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About WhatCounts

WhatCounts provides data management, software, and services to marketing professionals seeking to deliver smart personalized digital messages to their target audiences. Each day our team partners with over 800 customers to leverage email, social media, mobile devices, and the web to drive revenue. We are proudest of the fact that some of our customers are seeing email marketing ROI as high as $200 returned for every $1 invested. We’re headquartered in Atlanta, Georgia, with offices in Seattle, Sydney, Baltimore, and other regional locations.