Dave Tiley, Chairman
Dave Tiley has over 20 years of experience in technology innovation and business growth strategies. Dave is currently an Operating Partner at The Riverside Company. His focus is on growing portfolio investments using his sales, marketing, and technology experience to help guide his companies as they grow into industry leaders. Prior to joining Riverside, he was a Senior Vice President of Celestica Inc., where he was responsible for building their global services business. Prior to Celestica, Dave was founder, President and CEO of three software and service companies: Visionary Design Systems, IronCad and Alventive. Dave has been fortunate to have success in building early stage technology companies, as well as leading turn-around efforts at large public corporations.
Dave is an engineering graduate of Purdue University, and currently serves on the Board of the School of Mechanical Engineering.
Follow: @DTiley
Allen Nance, President and CEO
Allen Nance is a son, brother, husband, dad, entrepreneur, boxer, golfer, author, mentor and technology fanatic. From his rented house in 2000 he founded a company that a decade later would become WhatCounts. Through a series of innovative growth strategies that included seven acquisitions the company has grown into one of the largest email marketing firms in the world delivering billions of targeted messages on four continents in over 35 languages.
Through the years the company has received numerous awards including three times being named an Inc. 500 company representing the fastest growing enterprises in the United States. In 2009, the Technology Association of Georgia named WhatCounts one of the state’s most innovative companies. The company has also consistently ranked among Atlanta’s Pacesetters representing the city’s fastest growing private companies. In 2010 WhatCounts partnered with a global multi-billion dollar private equity firm to help the team reach new heights.
Georgia Trend magazine selected Allen in 2004 for its “40 under 40” feature, which recognizes rising young business leaders from across the state. In 2005, Allen authored Inside the Minds: Technology Enabled Marketing – a Prerequisite for Survival, published by Aspatore Books. In 2009, Allen was featured in the Atlanta Business Chronicle as a “Rising Business Leader under 40”.
He received his B.S. degree from the University of West Georgia and his M.S. degree from the Georgia Institute of Technology. Allen is also active in the community. In 2007, he founded the Southern Foundation, which raises money and provides scholarships to teens who are the first in their family to attend college. He is active in Young President’s Organization (YPO) as well as helping launch new businesses through Georgia Tech’s Advanced Technology Development Center (ATDC) and FlashPoint accelerator program.
Follow: @AllenNance
Mark Pigott, Chief Financial Officer
Mark Pigott has over 20 years of experience in finance predominantly in technology companies and joined WhatCounts in 2010 as chief financial officer. Prior to joining WhatCounts, he was vice president of finance and operations for Enablence Systems, a provider of fiber access equipment for the telecommunications industry. Mark was a founder of Wave7 Optics, also a fiber access company, and served as its chief financial officer until its acquisition by Enablence. Previously Mark served in various management roles at ARRIS International including controller of financial reporting. Mark started his career at Coopers & Lybrand in San Francisco. He received his B.S. degree with a concentration in accountancy from Santa Clara University and is a CPA.
Steve Verlander, Chief Technology Officer
As Chief Technology Officer, Steve Verlander’s primary focus is to provide the technology direction for the company, manage all software development and oversee the operation of its data center.
Steve has over 20 years experience in software development and has worked on a wide variety of applications. He led the development team responsible for several Delta Air Lines operational systems, including their first Graphical Flight Following system. Before joining WhatCounts, he managed software development for Learn.net and Highland Software, as well as provided technology expertise to numerous clients in the Atlanta area as an independent consultant. Steve received his B.S. degree in Physics from the Georgia Institute of Technology and an M.B.A. from Georgia State University majoring in Information Systems.
He is an avid fan of technology and is constantly learning and testing the latest innovations. Whether he is trying out Google’s App Engine by developing an online Masters pool or coding a GPS application for his BlackBerry to provide yardages for his golf rounds, Steve is always keeping up with the latest in technology.
Steve is an Atlanta native who volunteers with the Cub Scouts and at his church, the Cathedral of Christ the King.
Vicky Oxley, Vice President of Services
Vicky joined the WhatCounts team in 2008 as the Vice President of Services. Her primary focus is on providing management support to the account management, technical account management, deliverability and professional services personnel that provide outstanding support to WhatCounts clients. Her teams are focused on delivering the best in client services including onboarding and setup, trainings, teaching best practices, platform support and guidance, deliverability expertise, and professional services assistance including strategic, creative and campaign production. Vicky also oversees the West Coast operations for the company located in Seattle, Washington.
Prior to WhatCounts, Vicky was a 20 year veteran of the wireless industry where she held various positions including Washington State General Manager, West Region Vice President where she ran marketing, sales, and overall operations of an 11-state region, and Vice President of International Operations where she oversaw joint venture operations in Asia, Europe, Canada and the Caribbean.
Vicky is very active in the Seattle community and especially with the Rotary Club of Seattle (largest Rotary club in the world) where she has served on the Board of Trustees as Secretary and Service Vice President as well as Program Chair. She is currently on the Board of Directors for Seattle Opera.
Follow: @VickyOxley
Doug Broujos, Vice President of Services
Doug Broujos joined the WhatCounts team in 2011 as the Vice President of Services. His primary focus is on providing management support to the account management, technical account management, deliverability and professional services personnel that provide outstanding support to WhatCounts clients. His team is focused on delivering the best in client services including onboarding and setup, trainings, teaching best practices, platform support and guidance, deliverability expertise, and professional services assistance including strategic, creative and campaign production. Doug also oversees the Baltimore operations for the company.
Prior to joining WhatCounts, the 20-year online marketing veteran was senior vice president of client services at TIG Global/MICROS, a hospitality-focused internet marketing company. At TIG Global, Doug led client teams focused on client consultation, service, and performance. Before joining TIG Global, he was senior vice president of marketing and e-commerce at 3Di Technologies, an international GIS data management company with clients in the banking, telecommunications, and travel sectors. In addition to leading the company’s marketing strategy, Doug managed the operational integration for five acquisitions, and was responsible for creating national client-service teams and further enhancing customer relationships. Early in his career, he founded one of the first commercial Internet Service Providers in Maryland, later acquired by a CBS-TV affiliate.
Follow: @dbroujos
Mike Lynch, Vice President of Technical Services
Mike Lynch is Vice President of Technical Services at WhatCounts where he manages the company’s technical account management team and is instrumental in the development and direction of the company’s messaging platform. His team is responsible for training, implementation and support of WhatCounts’ customers.
Prior to working at WhatCounts, he was co-founder and President of Sevista Technologies, a leader in email marketing technology and distribution systems. He worked as a Sales Engineer at IBM/Tivoli where he supported the company’s Network Monitoring, Software Distribution and Job Scheduling products. He also spent seven years at Sales Technologies where he developed and deployed the company’s sophisticated Sales Force Automation software. Mike received his B.S. in Computer Science from the Georgia Institute of Technology with specialization in Databases and Software Engineering.
Mike stays educated and updated on all aspects of email marketing and speaks on the topic at various conferences and customer events. He is also active in the local community. He coaches Little League Baseball and is Vice President of the Gainsborough Club.
