Leadership Team Bios

Dave Tiley – Chairman

Dave Tiley has over 20 years of experience in technology innovation and business growth strategies.

Dave is currently an Operating Partner at The Riverside Company. His focus is on growing portfolio investments using his sales, marketing, and technology experience to help guide his companies as they grow into industry leaders. Prior to joining Riverside, he was a Senior Vice President of Celestica Inc., where he was responsible for building their global services business.

Prior to Celestica, Dave was founder, President and CEO of three software and service companies: Visionary Design Systems, IronCad and Alventive.

Dave has been fortunate to have success in building early stage technology companies, as well as leading turn-around efforts at large public corporations.

Dave is an engineering graduate of Purdue University, and currently serves on the Board of the School of Mechanical Engineering.

Allen Nance – CEO

Allen Nance is a son, brother, husband, dad, entrepreneur, boxer, golfer, author, mentor and technology fanatic. From his rented house in 2000 he founded a company that a decade later would become WhatCounts. Through a series of innovative growth strategies that included seven acquisitions, the company has grown into one of the largest email marketing firms in the world delivering billions of targeted messages on four continents in over 35 languages.

Through the years the company has received numerous awards including three times being named an Inc. 500 company representing the fastest growing enterprises in the United States. In 2009, the Technology Association of Georgia named WhatCounts one of the state’s most innovative companies. The company has also consistently ranked among Atlanta’s Pacesetters representing the city’s fastest growing private companies. In 2010 WhatCounts partnered with a global multi-billion dollar private equity firm to help the team reach new heights.

Georgia Trend magazine selected Allen in 2004 for its “40 under 40” feature, which recognizes rising young business leaders from across the state. In 2005, Allen authored Inside the Minds: Technology Enabled Marketing – a Prerequisite for Survival, published by Aspatore Books. In 2009, Allen was featured in the Atlanta Business Chronicle as a “Rising Business Leader under 40”.

He received his B.S. degree from the University of West Georgia and his M.S. degree from the Georgia Institute of Technology. Allen is also active in the community. In 2007, he founded the Southern Foundation, which raises money and provides scholarships to teens who are the first in their family to attend college. He is active in Young President’s Organization (YPO) as well as helping launch new businesses through Georgia Tech’s Advanced Technology Development Center (ATDC) and FlashPoint accelerator program.

Mark Pigott – CFO

Mark Pigott has over 20 years of experience in finance predominantly in technology companies and joined WhatCounts in 2010 as chief financial officer.

Prior to joining WhatCounts, he was vice president of finance and operations for Enablence Systems, a provider of fiber access equipment for the telecommunications industry. Mark was a founder of Wave7 Optics, also a fiber access company, and served as its chief financial officer until its acquisition by Enablence. Previously Mark served in various management roles at ARRIS International including controller of financial reporting.

Mark started his career at Coopers & Lybrand in San Francisco. He received his B.S. degree with a concentration in accountancy from Santa Clara University and is a CPA.

Pete Looney – VP of Technology

Pete Looney is Vice President of DevOps at WhatCounts where his focus is on maintaining and improving the stability and speed of the WhatCounts systems. By integrating best practices from development, IT, and QA, Pete is leading the implementation of continuous integration, seamless deployment and a tight feedback loop between operations and development. He also oversees the WhatCounts datacenters and remote installations.

Pete has 20 years of experience in information technology, including 15 years spent working in software development. He began his career in the library technology world, but quickly moved over to software development. He spent several years helping to build REI.com, worked on VPN appliances at Aventail (now Dell’s SonicWall), and worked as an industry consultant.

Pete has a degree in Classics from the University of Texas, Austin and an MLIS from UCLA. Besides code and books, Pete enjoys watching movies, rooting for the Packers, and playing with Legos (with his kids).

Bill Donges – CTO

Bill Donges is the Vice President of Development for the WhatCounts Professional Platform. He is responsible for all aspects of feature development including gathering of requirements, scheduling, development, quality assurance and product management.

Prior to WhatCounts Bill was a Senior Developer at Loyaltyworks where he was responsible for designing and developing a customer retention email platform used by Earthlink. He was also the Lead Developer on a portal for generating and managing warranties at WaCA (Warranty Corporation of America). He cut his teeth as a developer at companies such as DataSystems Group, Enron and later Dow Chemical.

Bill currently holds B.S. in Environmental Science from Auburn University where he worked for the City of Auburn as a Firefighter. He enjoys running and reading history and technology books while keeping up with his two daughters. He is also a volunteer at North Point Church.

Daniel Caplin – CMO

Daniel Caplin is the Chief Marketing Officer at WhatCounts. He leads a world-class team focused on providing the best solutions in email delivery, strategy, creative, CPS and consulting.

Before joining WhatCounts, Daniel was a part of Cumulus Broadcasting leading its social commerce initiatives. Prior to joining Cumulus, as co-founder and President of MyDailyThread.com, Daniel built a highly successful localized group-buying site catered to the tastemaker. He also started, led, and built the fashion trade show Trafik, from a small regional and unknown show to a leading industry success story. As the founder of ExchangeFrame.com, Daniel acted as a product manager and consultant for Predictix, LLC. He also launched DCAP consulting to help other businesses rapidly grow and scale successfully.

Daniel also has extensive experience designing and leading marketing initiatives and photo marketing campaigns on a nationwide scale. He managed programs for companies including Coca Cola, Delta, Home Depot, and Diageo to effectively promote and market their products through consumer events and event-driven programs. These experiences, in addition to his B.A. from Emory University, provide Daniel with the unique history, connections and skill sets to help fast WhatCounts succeed.