riverside company logoWhatCounts is a privately-held email marketing firm headquartered in Atlanta, Ga. The company’s shareholders include private equity firm The Riverside Company and the current management team.

The Riverside Company is one of the largest and oldest global private equity firms investing in companies with enterprise values of under $250 million. It nurtures companies with the goal of building them into more effective enterprises through time-tested management techniques, organic growth and add-on acquisitions. The Riverside Company holds more than $3.5 billion in assets under management, has completed more than 300 acquisitions, employs more than 200 people on four continents and has been in business for more than 25 years.

Please feel free to contact WhatCounts for additional information about our investor relations.