WhatCounts is a privately-held email marketing firm headquartered in Atlanta, Georgia. The company’s shareholders include private equity firm The Riverside Company and the current management team.
The Riverside Company is a global private equity firm focused on acquiring leading small and medium-sized enterprises and partnering with strong management teams to enhance the success of its companies through acquisitions and organic growth. Since its founding in 1988, the firm has invested in 229 transactions with a total enterprise value of $5.2 billion. According to Thomson Venture Economics, eight of Riverside’s nine mature funds rank in the top 25% of all funds (as of September 30, 2009). The firm’s investors include the world’s leading pension funds, endowments, funds of funds, insurance companies and banks.
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