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Do You Know What Counts?
History and Culture
WhatCounts was founded by David Geller and Brian Ratzliff in 2000, but their roots in e-mail technology date back to
1993, when Geller developed NvMail, which PC Magazine called "...one of the easiest and most clever network electronic-mail
packages available." As integral members of Paul Allen�s Starwave Corporation, they blazed a trail by creating and managing
early e-mail platforms and programs for ABCNEWS.com, NFL.com, NASCAR.com, ESPN and many others. Today, WhatCounts has some
of the most mature technology on the market.
WhatCounts is a leader in comprehensive e-communication programs leveraging the power of targeted permission-based email
messaging, interactive two-way dialogue, personalized content syndication (RSS) and extensive marketing services.
Deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial
returns on loyalty marketing investments.
The powerful WhatCounts e-Communications Suite enables marketers to build brand loyalty through enhanced communication
and granular analytics. This robust platform is available through a hosted Web-based application for direct
customers and agency resellers or via the unique proprietary Broadcaster TM appliance. With the development of
the Broadcaster�, WhatCounts was the first company to offer a hardware solution with pre-installed software.
Flexible application programming interfaces allow for seamless integration between the e-Communications Suite
and customer relationship management, marketing and reporting platforms.
We pride ourselves on the knowledge our employees bring to the table and our focus on continuing to improve the
customer experience. We're most proud that our customers tell us how easy WhatCounts is to learn and how little time
it takes to master. In fact, many of our customers have deployed their first campaigns within hours of accessing our system.
Our firm is led by a management team steeped in the earliest development days of the commercial Internet.
Our focus is on cutting-edge technology and customer service.
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