Company

Corporate Overview and History

WhatCounts #ONETeam Annual Meeting 2012WhatCounts is an email marketing service provider dedicated to helping you find and grow your email marketing ROI. We were founded in 2000 originally as an accounting software company (hence the name WhatCounts), before pivoting to become an email service provider. When you get your start in accounting, you focus on what counts, and we’ve never taken our eye off helping customers get the maximum ROI out of their email marketing. Along the way, we grew by acquiring some of the best and brightest people in the email marketing industry, including the teams at Mansell Group and Blue Sky Factory.

Today, WhatCounts serves billions of emails to every nation in the world and we are proudest of the fact that some of our customers are seeing email marketing ROI as high as $200 returned for every $1 invested. We’re headquartered in Atlanta, Georgia, with offices in Seattle, Sydney, Baltimore, and other regional locations.

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