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IRCE 2015 Recap

IRCE 2015
We’re coming off a tremendous week spending time with our retail customers and partners at IRCE 2015 in Chicago, Illinois! A conference like IRCE offers a unique opportunity to spend time and get actionable feedback from the group we care about most: our customers. The show offered insight into why email remains so relevant with [...]


We Love Email

We love email. The numbers don’t lie: Personalized emails increase open rates by 72 percent and click rates by 81 percent. Email is there for you as a marketing channel: Driving the most ROI, engaging with customers, giving you measurable results. Times are changing, though. Consumers are smarter than ever before. They want to see [...]


Part II: Get Smart, eCommerce Marketers!

Getting to know your subscribers and personalizing the messages they are sent is important in digital marketing, including in eCommerce. You may have a lot of data on your hands, but you need to properly segment that data and create timely, relevant messages in order to make good use of that data. Automation and combining [...]