We Love Email

We love email. The numbers don’t lie: Personalized emails increase open rates by 72 percent and click rates by 81 percent. Email is there for you as a marketing channel: Driving the most ROI, engaging with customers, giving you measurable results. Times are changing,...

Part I: Get Smart, eCommerce Marketers!

In the first days of email, the focus was on sending as many messages as possible to as many people for the lowest possible cost. My, how the digital marketing perspective has changed! Soon we began to see that we needed to use segmentation and include content people...

Live from the Summit: Part 1

For those of you who could not join us for the Summit (sniff, sniff) here’s a reason for you to cheer up: We have summarized a few of the sessions that happened today for your reading pleasure. Even better, you can download the slides to each session to garner more...