4 Things To Look Forward To at Email Insider Summit

April 26, 2012 By Leave a Comment

WhatCounts Email Summit Las Vegas 2011I am excited to travel to another Email Insiders Summit. I have always been motivated by my favorite statement: Dream Big. Work Hard. Learn Constantly. Enjoy Life. This event embodies these four focus areas. Attendees will be dreaming big about growing their email marketing ROI by innovating the customer experience. Lots of people work very hard to make events like this possible (Thank You). Learning opportunities will be around every corner. As far as enjoying life… well… if you know this crowd, they are experts!

Dream Big:

At WhatCounts we dream of an email world were customers are always receiving timely, relevant, awe-inspiring emails. These fantastic email programs are built on known ROI, and it is growing. I personally participate in events such as this to “listen, learn, and get better” so that I can help lead a team dedicated to the same.

Work Hard:

The email marketing industry as a whole is simply amazing! Being part of this group motivates me every day because I know good people are working smart on how email marketing can continue to lead the ROI way for marketing.

Learn Constantly:

I have said many times, “I have the best job in the email marketing industry”. I still believe this. Every day I get the opportunity to interact with marketers, email service providers, entrepreneurs, consultants, and an entire eco-system of talent dedicated to sharing best practices and getting better.

Enjoy Life:

The email marketing industry is fun. Simply put, each time I attend an event, speak at a conference, or just meet another email marketer traveling about my day I am never surprised that the person is interesting, talented, and is ready to enjoy the next adventure.

So as we launch into this year’s Email Insiders Summit lets dream big email dreams, work hard on keeping the channel number one, learn something new, and enjoy ourselves!

Allen Nance
President and CEO, WhatCounts, Inc.

18 Ways book cover
Audience to Evangelist
Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.
 Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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Filed Under: Latest News, WhatCounts Events

RapLeaf InstantData Webinar

March 13, 2012 By Leave a Comment
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Do you know your subscribers? Do you know whether they have kids, what their household income is, what postal codes make up your email marketing database? Now you can, with our newly enhanced Rapleaf InstantData service for the WhatCounts Publicaster platform.

Rapleaf InstantData is a premium data service that will help you target and segment your email database over twelve data fields to improve your email ROI, including:

• Age (age range)
• Gender
• Location (city, state, country)
• Household income
• Marital status
• Presence of children
• Homeowner status (own or rent)
• Home market value
• Length of residence
• Smartphone user
• Influencer score (indicating social influence)
• Zip code

InstantData provides information on your email addresses for effective segmentation, aggregate analytics and more so you can personalize email campaigns, show customers more relevant content, and increase customer loyalty. Imagine being able to change what products you show in your emails based on marital status or change content and layout based on whether your subscriber is a smartphone user. All this and much more is built into the Rapleaf InstantData service.

Join us on Thursday, March 22 at 2 PM Eastern for a webinar exploring this feature and how you can use it to find and grow your email marketing ROI!


Click here to register now

Filed Under: Webinars, WhatCounts Events

Performance Based Social Media

February 7, 2012 By Leave a Comment

WhatCounts is pleased to exhibit and speak at the Social Fresh East conference. Here are the slides for the Performance Based Social Media presentation.

Download the Email for Sales eBook as mentioned in the talk by clicking here.

Christopher S. Penn
Director of Inbound Marketing, WhatCounts

18 Ways book cover
Audience to Evangelist
Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.
 Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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Filed Under: Presentations, WhatCounts Events

WhatCounts Edition 8 Winter 2012 Release

January 9, 2012 By Leave a Comment

WhatCounts is proud to announce the Winter 2012 release of WhatCounts Edition 8 for current customers and prospective customers, with powerful new features that will help you improve your email marketing ROI such as advanced multivariate testing, a new publishing engine, partner integration, and more.

Using multivariate testing has proven to increase email marketing performance by 20% to as much as 200%, but most email marketers don’t use it. Our new and improved A/B Testing Suite now lets you do full multivariate testing across subject, sender, and content variables in an intuitive interface.

Want to know whether the red button or blue button works better with an employee name or your corporate brand name? The new testing suite will let you find out, then send the most effective email. You can measure on any number of criteria and metrics as well, such as click to open ratio or responder rate, rather than just open or click rate.

Edition 8.2 sports a greatly enhanced engine under the hood. We’ve streamlined features to make sending faster and more flexible. Email marketers will benefit from more powerful real-time statistics, flexible filtering, cross-list de-duplicating, and a new mailroom that can ship millions of messages faster than ever.

Edition 8.2 now also supports better integrations than ever. Want to increase your email marketing ROI? We’ve partnered with great innovators like Windsor Circle, SeeWhy, Return Path, and industry leaders like Salesforce, Omniture Coremetrics, and Google Analytics to offer you powerful tools like shopping cart abandonment, end-to-end email marketing ROI metrics, and much more. Contact us to learn how we’ve boosted some of our clients’ email ROI by as much as 300% overnight.

With the WhatCounts Edition 8 Winter 2012 release, WhatCounts demonstrates our continued commitment to changing the game of email marketing with superior technology and services. We’re not stopping there. In the next 12 months, we’ll be implementing social media toolsets, enhanced campaigns, and many more exciting features.

If you’d like to enjoy the benefits of flexible deployment options, a dedicated account model, campaign production services, and video enhanced email to help find and grow your email marketing ROI, contact us today at 866-804-0076 or follow the directions below.

Christopher S. Penn
Director of Inbound Marketing, WhatCounts

18 Ways book cover
Audience to Evangelist
Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.
 Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

Share this page:

Filed Under: Latest News, Product Tips, WhatCounts Events

Internet Marketing ROI at Social Media Plus

November 16, 2011 By

For those that are attending Social Media Plus, you can watch the slides from our session today online:

18 Ways book cover
Audience to Evangelist
Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.
 Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

Share this page:

Filed Under: Best Practices, Metrics, Presentations, Social media, WhatCounts Events

Email+Social Media Integration Webinar

November 11, 2011 By

Email is the digital glueJoin WhatCounts next week for our Email+Social Media Integration webinar with WhatCounts Director of Strategy Christopher Penn. What will you learn if you register now?

  • How social media synergizes with email marketing
  • Where social media and email fit together in your marketing mix
  • The 6 principles of social media influence and how email can reinforce them
  • How to measure email and social together to determine maximum impact

You’ll get all this plus more, but only if you register now. In the past, people have paid hundreds or even thousands of dollars to attend conferences with this talk – and you can now watch it for free, complete with the latest updates and information from WhatCounts.

Register Now!

18 Ways book cover
Audience to Evangelist
Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.
 Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

Share this page:

Filed Under: Webinars, WhatCounts Events

WhatCounts Annual Email Summit Recap and Videos

October 28, 2011 By

As many of you know, we recently put on our annual Email Summit in Las Vegas. During the event, our Technical Account Managers and Services Account Managers guided participants through Advanced Platform Training on Day 1. At the close of Day 1, we held a reception at Simon in Palms Place for our guests. During Day 2, many of our clients and partners spoke about email best practices and how they could be used to put together a lifecycle email marketing program. Shar VanBoskirk of Forrester Research challenged us to view the lifecycle framework from the consumer’s perspective during her keynote address. At the end of Day 2, we treated our guests to Cirque du Soleil’s Mystere performance.

We loved meeting with each and every one of you and got a lot of great feedback from you on our products and services. Thank you for attending the event and participating by asking great questions and being involved.

If you didn’t get a chance to attend the event this year, please take a look at the videos below to view some highlights from each day. We look forward to seeing you next year!

Overview Highlight Video:

Day 1:

Day 2:

Agatha Niedzwiecki
Marketing Manager
WhatCounts

Filed Under: Latest News, WhatCounts Events Tagged With: ,