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Get Ready to Re-Market Smarter

Most retailers understand that email remarketing is a powerful way to reengage visitors and bolster sales. What some still haven’t realized, however, is that email remarketing can delve far deeper than just into an abandoned shopping cart. Sure, abandoned cart campaigns can be extremely valuable, easy to implement and cost effective, but the opportunity for [...]

4 Resources to Spark Customer Engagement

People don’t buy from companies; people buy from people. Is your email marketing so personal that your company feels like a trusted friend to subscribers? True engagement with customers is something for which to strive. Our resources below will give you a broad picture of engagement, as well as specific pointers. 1. What Metrics Define [...]

5 Email Marketing Articles You Need to Read

The Critical 7 Seconds: Starting the Customer Conversation or Ending It It’s the moment of truth for marketers: The first seven seconds of someone watching, reading, or otherwise digesting your content will either make you or break you. Hook your audience in those seven seconds or else you’ll lose them. That means everywhere your headlines [...]