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Using Video in Email is Easier than You Think

Many marketers today are using video to spice up their marketing, educate customers, and talk about products and services. Combining these videos with email, the highest ROI-producing channel, can boost exposure of this your marketing messages. But what’s the best way to integrate video into your email marketing? There are a variety of email providers [...]


Publicaster Edition Winter 2013 Release Is Live!

If you’re a WhatCounts Publicaster customer or interested in our product, you will be happy to know that our Winter 2013 release updates have gone live in the platform as of today. We’ve got 5 awesome new features that we are sure you will love, including opt-in conversion tracking, inline CSS converter, behavioral profile actions, [...]