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Using Video in Email is Easier than You Think

Many marketers today are using video to spice up their marketing, educate customers, and talk about products and services. Combining these videos with email, the highest ROI-producing channel, can boost exposure of this your marketing messages. But what’s the best way to integrate video into your email marketing? There are a variety of email providers [...]

Publicaster Edition Winter 2013 Release Is Live!

If you’re a WhatCounts Publicaster customer or interested in our product, you will be happy to know that our Winter 2013 release updates have gone live in the platform as of today. We’ve got 5 awesome new features that we are sure you will love, including opt-in conversion tracking, inline CSS converter, behavioral profile actions, [...]

Are your mobile calls to action too small?

When it comes to email calls to action, mobile devices can be incredibly deceiving. What looks normal on your desktop computer when you’re designing your email looks tiny on the actual device. Most email marketers vastly overestimate the accuracy of people’s fingertips on mobile emails – and your calls to action suffer, making your emails [...]

Top 5 Email Marketing Questions with Tech Cocktail

Recently, Tech Cocktail sat down with me to discuss their top 5 questions about email marketing: 1. What’s the biggest mistake made in e-mail marketing? 2. For boot-strapping tech startups who have limited manpower, where do you rank e-mail marketing compared to social media and blogging in terms of importance? 3. What’s the number one [...]