Using Video in Email is Easier than You Think

Many marketers today are using video to spice up their marketing, educate customers, and talk about products and services. Combining these videos with email, the highest ROI-producing channel, can boost exposure of this your marketing messages. But what’s the best way...

Are your mobile calls to action too small?

When it comes to email calls to action, mobile devices can be incredibly deceiving. What looks normal on your desktop computer when you’re designing your email looks tiny on the actual device. Most email marketers vastly overestimate the accuracy of...

Top 5 Email Marketing Questions with Tech Cocktail

Recently, Tech Cocktail sat down with me to discuss their top 5 questions about email marketing: 1. What’s the biggest mistake made in e-mail marketing? 2. For boot-strapping tech startups who have limited manpower, where do you rank e-mail marketing compared to...