In our newest release to Publicaster Edition this week, we’ve given you the ability to associate one or more keywords with a link. Not only does the link keywords feature works in emails, but it also works for landing pages created in our platform.
Why would you want to apply keywords to links? Say you want to update someone’s profile with a value when they click on a certain link. It’s simple when you only have a few links in your message, and they’re all different. However, when there are many links throughout the body of your email, and many of them are the same, it’s cumbersome to set up all the different profile actions for each link.