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Feature Friday: Engagement, Inactive and Passive Subscriber Reports in Professional Edition

Email list health isn’t just about getting more and more subscribers. It’s about giving the boot to ones who aren’t opening, clicking, or otherwise engaging with your messages. It’s hard to say good-bye, but doing so is a must in several cases. This blog post has the down and dirty about when and how to [...]

Feature Friday: Twitter Lead Generation Cards + Publicaster

Last year, Twitter rolled out an exciting new feature for its paying advertisers: Lead Generation Cards. How it works is that when someone expands a tweet, they see a description of a special offer (anything you want to promote, really), and by clicking a button, the user sends their name, Twitter handle and email address [...]