Using Video in Email is Easier than You Think

Many marketers today are using video to spice up their marketing, educate customers, and talk about products and services. Combining these videos with email, the highest ROI-producing channel, can boost exposure of this your marketing messages. But what’s the best way...

Ask a Flowchart: How’s My Email Marketing?

There are some things that make life better. Fridays and flowcharts are two of those things. Everyone can use an opportunity to playfully judge his or her approach to email marketing. Go from point A to whatever your point B is and discover what to do next in your...

Too Many Users? Solution: Subaccounts and User Permissions

Does your company have multiple branches, entities or groups that each requires its own email marketing strategy? Is it hard for you to set up workflows for different members of your marketing team? Maybe you’re a media company that supports several radio stations,...

Feature Friday: Link Keywords in Publicaster Edition

In our newest release to Publicaster Edition this week, we’ve given you the ability to associate one or more keywords with a link. Not only does the link keywords feature works in emails, but it also works for landing pages created in our platform. Why would you want...