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Customize an HTML Email in 5 Steps Using Our Theme Library & Layout Editor

Today’s post comes courtesy of Keith Nickoles, a member of the WhatCounts Campaign Production Services team and WhatCounts Platform Super-Wizard.   The Theme Library and Layout Editor are two newer tools added to our platform to help boost versatility and productivity when it comes to adding, updating and editing email. Our Theme Library is where your [...]

Using Video in Email is Easier than You Think

Many marketers today are using video to spice up their marketing, educate customers, and talk about products and services. Combining these videos with email, the highest ROI-producing channel, can boost exposure of this your marketing messages. But what’s the best way to integrate video into your email marketing? There are a variety of email providers [...]

Ask a Flowchart: How’s My Email Marketing?

There are some things that make life better. Fridays and flowcharts are two of those things. Everyone can use an opportunity to playfully judge his or her approach to email marketing. Go from point A to whatever your point B is and discover what to do next in your journey to email marketing success. Whether you’re just starting [...]

Too Many Users? Solution: Subaccounts and User Permissions

Does your company have multiple branches, entities or groups that each requires its own email marketing strategy? Is it hard for you to set up workflows for different members of your marketing team? Maybe you’re a media company that supports several radio stations, newspapers and other outlets. Maybe you are an agency or retailer with [...]

Feature Friday: Integrate Forms with PostBackURL in Publicaster

Do you use forms from FormStack, Wufoo,, Sugar CRM, Web2Lead, or Google? If you use any third-party opt-in form to collect email opt-in and other information from website visitors, there’s a way to automatically update this information in a Publicaster email list. Using the power of the PostBackURL feature in Publicaster, you can create [...]