Here Are the Answers to Your Email Testing Questions

The science of email testing: It’s a topic a lot of marketers struggle with for a variety of reasons: There’s no time to do it in an already hectic schedule, they don’t know how or what to test in their email campaigns, it’s just too hard to set up. The list goes on...

Go Edgy with Email, But Test First

We applaud email marketers who go out of their comfort zones to try something new. Those who change it up a bit whether in subject line, content or design – and test to see if it has a positive effect with subscribers – are smart marketers. We recently...

Feature Friday: A/B Testing in Professional Edition

Are your emails campaigns falling short either in open, click or click-through rates? Perhaps you’re at the end of your creative limits, trying every trick in the book to get subscribers to interact with your emails. No matter how hard you try to please your...

How to Test Landing Pages Using Google Analytics

It’s only been a little over a week since the New Year, and there’s still time to make a resolution about your email marketing. One of our suggestions would be making it a goal to test your messaging more consistently this year. Marketers usually associate testing...