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3 Things To Test For Besides The Subject Line

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Yeah, you read that right: We’re talking about testing. Again. Because testing is the best way you can send relevant emails that are going to get all the clicks, buddy. All of them.

But while previously we’ve harped on subject line testing, today we want to focus on the other parts of message you can and should test that we’ve neglected. Please forgive us, other parts of a message you can and should test. We’ll right our wrongs immediately.



4 Habits To Optimize Your Email Program

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When it comes to sending what counts to your subscribers, it’s good to develop habits that’ll make sure your email program is constantly turned up to 11.

And while we’re happy to turn it up for you, it’s as they say: You can give a man a doughnut or 12, and he’ll eat for a day. But teach a man to use a fryer, and he’ll feast like a king until a heart attack tragically ends his life in his forties.



Who knew? Insights from testing our newsletter send time

What we found out when testing our newsletter send time.

When’s the best time to send an email newsletter?


If we had a dollar for every time we’ve been asked that question, well… let’s just say we’d have a lot of dollars.
We know (and hopefully you do, too!) that the answer to this question can only be determined through testing: testing of your email, against your unique list of recipients, for date, time, and frequency preferences.