Yeah, you read that right: We’re talking about testing. Again. Because testing is the best way you can send relevant emails that are going to get all the clicks, buddy. All of them.
But while previously we’ve harped on subject line testing, today we want to focus on the other parts of message you can and should test that we’ve neglected. Please forgive us, other parts of a message you can and should test. We’ll right our wrongs immediately.
When it comes to sending what counts to your subscribers, it’s good to develop habits that’ll make sure your email program is constantly turned up to 11.
And while we’re happy to turn it up for you, it’s as they say: You can give a man a doughnut or 12, and he’ll eat for a day. But teach a man to use a fryer, and he’ll feast like a king until a heart attack tragically ends his life in his forties.
Kinda Fairly Extremely recently,we’ve talked some about A/B testing and the wonders it’ll do for your email marketing program. And while you can do A/B testing for a boatload of creative and design concepts with your emails, let’s focus more on perhaps the most important part of the email: the subject line.
It’s crazy to think about all of the buzz words around data driven marketing. As a marketer learning data science, I have bought into the trend just as much as anyone. But lets skip on some of the hype and take a look at a specific test that we are doing which is really interesting.
If we had a dollar for every time we’ve been asked that question, well… let’s just say we’d have a lot of dollars.
We know (and hopefully you do, too!) that the answer to this question can only be determined through testing: testing of your email, against your unique list of recipients, for date, time, and frequency preferences.