Currently viewing the category: "Strategy"

The Whitelist VS. The Blacklist

Here at WhatCounts, we’re all about making sure you’re engaged with your subscribers. Of course, all this starts at the very beginning: With you being on your audience’s whitelist. To help dive into this a little more, we put together this handy-dandy infographic for you to check out on whitelists and how you can stay [...]

Rock Your Fourth of July Email Campaign

You have a couple of weeks until the 4th. Are you ready to send a successful email campaign? I have a couple of tips for you that will help you out. Intro by Our Director of Strategic Services, Emily Keye “I would say that email marketers need to take advantage of the couple of weeks leading [...]