Want 40:1 ROI On Email? Do This.

It has become the digital glue for social, mobile and web. It has an ROI of up to $44, more than any other channel at your disposal. It’s constantly reinventing itself, in the last few years delivering amazing relevance to subscribers through dynamic content and...

4 Themes to Use in Your September Emails

In less than two weeks, September will be upon us. Kiddies are heading back to school, traffic is getting a little heavier, and it’s a struggle to get back into the swing of things. But the fun of summer doesn’t have to end! There are lots of exciting aspects to...

Marketing as Baseball

WhatCounts’ founder Allen Nance is fond of reminding the marketing team that any project we do needs to be measurable. One of the most measurable things in life is baseball. I’m a numbers guy. Always have been, always will be. In this particular case, an...