Currently viewing the category: "Strategy"

Email Retargeting is a No-Brainer

How simple is email retargeting?
I bet you didn’t know today, Feb. 27, is known as “No-Brainer Day.” In honor of this oh-so-well-known day, I’d like to discuss something that really is a no-brainer for marketers: email re-targeting. As marketers we ALL know it costs less to retain a customer than to acquire a new one. Acquisition strategies are important [...]

Take Your Retail Email Marketing Up a Notch

It's time to do more with your retail email marketing.
Good news! According to a recent MarketingSherpa study, 61 percent of people say they like getting promotional emails once a week, and what’s more, some subscribers want it on a more frequent basis. Retailers have a tremendous opportunity to take advantage of this goodwill. Subscribers know a generic e-blast when they see one, so marketers must take their [...]

7 Holiday Email Marketing Tips to Avoid Common Mistakes

Get holiday email marketing tips.
It’s beginning to look a lot like Christmas. Next week kicks off the holiday email-sending bonanza and the one item on every email marketer’s wish list is a holly, jolly response rate to his or her campaigns. Battling the competition will be more difficult as everyone sends more and more messages. What’s the secret to [...]