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Oversights You’re Making With Your Cart Abandonment Emails

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Our Senior Strategist Fawn Young is back again to drop some knowledge on you about abandoned cart campaigns and why it’s always important to check in on your marketing automation.

Abandoned cart emails are big revenue drivers. They are typically automated campaigns that once setup can run well on their own via automation. However, that doesn’t mean it’s OK to never check in on them.  Case in point, this abandoned cart email from Lands’ End.



5 Email Marketing Service Types To Utilize With Your Brand

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Happy New Year! Eleven days late!

Anyway. Here we are in the new year, and the time is ripe to utilize everything WhatCounts has to offer. Our agency is stacked with talent who are up-to-date on email and design best practices. Every one of them is ready to jump on your team and kick your email marketing up a notch. Heck, we’ll literally run your entire email marketing program for you if you want us to.



The Whitelist VS. The Blacklist

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Here at WhatCounts, we’re all about making sure you’re engaged with your subscribers. Of course, all this starts at the very beginning: With you being on your audience’s whitelist. To help dive into this a little more, we put together this handy-dandy infographic for you to check out on whitelists and how you can stay on them: