Marketing as Baseball

WhatCounts’ founder Allen Nance is fond of reminding the marketing team that any project we do needs to be measurable. I’m a numbers guy. Always have been, always will be. An 89 – 91 mile-per-hour fastball in high school baseball got me scouted...

How to Overhaul Your Content in 3 Steps

Stuck in a rut with your marketing campaigns? It may be time for an overhaul. Taking the time to work three habits into your marketing routine will enliven your current campaigns and keep them fresh. Follow these three steps to overhaul your content and jumpstart your...

Christmas Emails in July

It may seem as if summer just started, but before you know it, vacations will be over, school will be starting again, and the fall and winter holidays will be here. Don’t want to rush into things like you have in the past? Use the lazy days of summer (hint: now) to...

Just Get Weird With It

Many moons ago, before I joined the WhatCounts team, I was actually a WhatCounts client, working in the travel and tourism world. About eight or nine months into my tenure at that past life,  we were having some engagement issues with one of our newsletters, so I had...

Be Where Your Audience Is

In yesterday’s webinar with Movable Ink, one of the themes that kept coming up was the need to remember A) that we (marketers) are not our audience,  and B) as a result of that, you need to be where your audience is, not where you expect or want them to be. This was...

How to Upsell and Cross-sell in Email Marketing

For better or worse, people are easily influenced be other people who are like them, or people they like. People will make a purchase if a recommendation to do so comes from people they trust. They also buy if it’s a product they’ve heard about before, or they’ve...