Hot off the presses, the articles below provide insight for your digital marketing. Social news, mobile how-tos, email strategies – we’ve got you taken care of with these bites of content from industry authorities. Found this content as helpful as we did? Have a different opinion than one of the authors? Don’t hesitate to tell us in the comments.
You want to finish the year strong. You’ve prepared dazzling holiday email campaigns you hope will wow subscribers. However, going over the top could get you put on the naughty list in some cases. These tips will help you stay on the nice list as far as email marketing is concerned. (We can’t make any promises for everything else.)
As you collect information about subscribers through Preference Centers and Progressive Opt-in Forms, it’s important to remember subscribers don’t always tell the truth. Some will give false names and emails. Others aspire to act one way (signing up for the weekly recipe email) while in reality, their actions are the opposite (they only eat cereal and take-out). Discover why and how to track customer behaviors to personalize your messages.
Are you judging your channels on their abilities to “score goals?” All the channels can’t directly impact conversion; however, they all contribute to the conversion process. Assigning attributes to channels, instead of numbers, can help you understand the valuable contributions of everything on your digital marketing team.
Mobile devices and tablets are becoming a commodity. That means digital marketers cannot ignore designing for these devices any longer. Not only does this article cover a couple of mobile marketing pitfalls (such as not doing it at all), it also offers practical solutions.
Sound the trumpet! In this recent blog post from Facebook, the social media giant reveals its looking for high-quality content – and it’s posting it on mobile news feeds more often. More than ever, marketers need to be producing valuable, educational content. Not only will those articles get placed more often on news feeds, Facebook will display similar articles from the same author under the post. Read the rest to find out the details!