#Facebook Adds #Hashtags

June 18, 2013 By Leave a Comment

On Wednesday, June 14th, Facebook announced on its blog that it’s rolling out hashtags.

Hashtags-are-Like-Snowflakes

Its social cousins have been using this pound sign followed by a word or phrase since their inceptions to add context to a post and indicate its part of a category or larger discussion. Facebook even admits that Instagram, Twitter, Tumblr and Pinterest have been using this feature for a long time to create conversation and connect users.

So why have they decided to release the hashtag feature now?

Because according to Facebook, “to date, there has not been a simple way to see the larger view of what’s happening or what people are talking about.”

The hashtag feature won’t take effect for everyone immediately, as the Facebook rolling out process is slow and steady to make sure it works for everyone, and is among a “series of features” Facebook is releasing that “surface some of the interesting discussions people are having about public figures.”

Not only will you be able to search for a specific hashtag from your Facebook search bar, you’ll be able to click on hashtags that originate from other social media outlets, such as Twitter and Instagram. You can also write posts directly from the hashtag feed.

The ultimate question is, how will users respond?

Facebook may think that people will love the new feature because they use hashtags on almost every other social media outlet. And who know, hashtags may take off on Facebook. But what if they don’t? What if you use hashtags in your posts and the majority of your followers are annoyed? They could hide your post for now, or forever – or worse, they could stop following you altogether. For a business, how well your social media does directly relates to ROI, so losing followers on Facebook is the same as losing money.

There’s no telling what will happen with the hashtag on Facebook, but one thing is for sure – it should shape your ongoing social media strategy. Hashtags may work well with one business’ content on Facebook, but do poorly with another business.’ You won’t know how hashtags affect your company’s Facebook following and interactions until you try it and measure it. Use Facebook Insights and a simple spreadsheet to track followers and interactions based on when you use hashtags. These metrics will tell you whether to keep using hashtags or to vote them off the island.

Tell us what you think about hashtags on Facebook in the comments section below! As always, #opinionswelcome.

Joy Ugi
Digital Marketing Coordinator, WhatCounts
@ugigirl

18 Ways book cover
Audience to Evangelist
Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.
 Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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Feature Friday: Facebook Opt-In via WhatCounts Publicaster Edition

May 31, 2013 By Leave a Comment

Here at WhatCounts, we’ve always said that social media should complement your email marketing program, and vice-versa. Today’s Feature Friday will explore how you can do both with WhatCounts Publicaster Edition by creating a Facebook App to allow people to opt-in to your mailing list. After all, your list is your most valuable marketing asset; why not make it as easy as possible for people to sign up?

You’ll need just a few things to start:

1. A Facebook Page (for a brand / company / organization), not a Profile
2. A free Facebook Developer account (we’ll go through the steps of making this happen)
3. A server with a valid SSL certificate on which to host your Facebook App (we’ll explain this in a bit)

First, we want to create the actual content of our opt-in form. This is found in the Opt-In Forms portion of the Administration section of Publicaster:

facebook_optin

There are three types of forms you can build: Single Opt-in (where a user is automatically added to the list as soon as the form is completed), Notified Single Opt-in (where a user receives an email telling them they have been added to the list) and Double Opt-in (where a user receives a confirmation email with a link they must click in order to be added to the list). For simplicity’s sake, we’ll be using a Single Opt-in form.

facebook_formbuilder

Next, we’ll want to select the mailing list into which this opt-in form will “feed” the addresses. Note that you can add additional lists, so you can have this opt-in form send data to multiple lists at one time. Also, this is where you decide where you want the user to go after they have completed the form — a Publicaster landing page, a page on your website, and so on.

facebook_builder2

On the next page, you’ll select the fields of data that you want to collect; these fields are dictated by the mailing list you selected on the previous page. Note that you can enable Facebook Connect, but that wouldn’t mean much for the purpose of this exercise, as this form is going on Facebook!

Finally, you’ll see the opt-in form code:

facebook_code

We’ll need this later, but not quite right now, so leave your Publicaster browser tab open and go to another one, and navigate to http://developers.facebook.com. If you don’t have a Facebook Developers account, it’s free and very easy to create one.

Once you are logged into your Facebook Developers account, click on the Apps tab of the top navigation:

facebook_devs

Once there, you’ll see a button to Create New App; click that, and we’re on our way.

facebook_create

Choose whatever you want the app to be called. It should include the name of your newsletter and/or company so that Facebook users will know exactly what they’re getting. You’ll also need to choose an app namespace. This is a unique name for the app for Facebook’s database. You’ll also see a checkbox for free web hosting; you can ignore this, because as we’ll see very soon, Publicaster itself takes care of all the hosting!

So, before entering any information on this page, we’re going to return to Publicaster and look at our opt-in form code. The actual code of your app needs to live somewhere outside of Facebook, and there are three ways of making that happen:

1. You can copy this opt-in form code, open up an HTML editor of your choice (Nvu is an excellent open-source option if you do not have Dreamweaver), then paste the code into a blank HTML file. Save that file, and upload it to your website’s secure server via FTP. Note the https URL where this file is stored.

2. Follow the same steps as in Option 1, but — and this is where WhatCounts Publicaster Edition really shines — instead of uploading it to a secure server, upload it to your Publicaster account’s Document Manager. Because, as I’ve been hinting all along, Publicaster’s servers all have valid SSL certificates! The URL for this file will be along the lines of https://cl.publicaster.com/imagelibrary/accountXXX/documents/filename>, where “accountXXX” is the unique ID of your account:

facebook_docmanager

3. If you want to have a Facebook Page Tab that doesn’t have any branding, but is rather a simple opt-in form with no window dressing to speak of, you can bypass the first two options. Go back to the Opt-In Forms landing page in Administration, right click on the Preview button, copy the URL, paste it into a text editor, and change the domain it gives you to https://cl.publicaster.com. Set this document aside.

Note: Only options 1 and 2 allow for any branding or customization of your form, which is done by editing the HTML document you have created.

Note 2: If either Option 1 or 2 throw any errors when you deploy the app on Facebook (later), try changing the filename of your HTML file to .aspx or .php.

Configuring your Facebook App is very simple. Type in the contact email of the person who is administering the app, as well as what website domain the app is being hosted on (note: DO NOT include http:// in this section), then choose a category.

Note that wherever your app content lives, that domain should be in the App Domain section. So, if you chose Option 1 above for hosting your app content, your domain would be http://yourwebsite.com, and your secure domain would be https://yourdomain.com. If you chose Option 2 above, your Page Tab URL and secure URL would be that https://cl.publicaster.com/imagelibrary/accountXXX/documents/<filename> URL we looked at earlier. You can use the same URL for the Page Tab Edit URL. If you decided to take Option 3, go back to that text editor document you created, look at the URL you pasted in there (and remember to change the domain to https://cl.publicaster.com), and use that as your Page Tab URL and Secure Page Tab URL:

facebook_domain

This is also where you would insert a Page Tab Image, which is a 75px by 75px image that should serve as a striking call to action for your App. Make sure there are no green check marks in any other sections, and hit Save Changes; your basic app should be configured and ready to go! Note: Make sure “Sandbox Mode” is disabled. Otherwise, you will not be able to deploy it.

Now, this is where things get weird. Facebook will make you visit a unique URL once in order to install your app. Make a note of your App ID on your basic App Settings page:

facebook_settings

Open up a text editor and put the app ID and URL where the app lives into the following format:

http://www.facebook.com/dialog/pagetab?app_id=YOURAPPIDHERE&next=YOURAPPURLHERE

So, for the app I’ve been building in this demonstration, the URL would look like:

http://www.facebook.com/dialog/pagetab?app_id=516872871695078&next=http://click.bsftransmit1.com/OptInPreview.aspx?pubids=0226%7c6%7c5&digest=ScLB6ehVA6yMayCoVVYqbg&sysid=1

Don’t ask me why it works this way.

This will take you to a page where you will select the Facebook Page you want to add your app to:

facebook_add

Select your Page, hit Add Page Tab … and, voila! You have made a Facebook app!

facebook_added

facebook_app

Obviously this is a very basic implementation of a form, but if you take Option 1 / 2 above and edit the HTML, you can customize the opt-in form however you like, just like any other Publicaster Landing Page!

If you need any assistance with this process, please contact your Services Account Manager or Technical Account Manager today.

Tim Brechlin
Inbound Marketing Manager, WhatCounts

18 Ways book cover
Audience to Evangelist
Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.
 Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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Feature Friday: Social-Only Campaigns for Publicaster

May 3, 2013 By 1 Comment

Welcome to the first post about in a series of many that will walk you through various features in both the Publicaster and Professional Edition platforms. We’ll explain how you can use each feature to help send smarter, more personalized messages through segmentation of data, targeted content and effective automation. Each Friday, we’ll alternate Publicaster and a Professional feature topics. So, since we’re focusing on a Publicaster feature today, next Friday we’ll give Professional Edition the chance to show off what it can do.

Just in case you missed the bus on our spring 2013 Publicaster product release, here’s the news: We’ve got four new features for you to make good use of. If you haven’t already, hop over to our release page and become acquainted with all four features. See the one called social-only campaigns? It’s the underdog of these features: seemingly insignificant but wielding the potential power to help you market smarter.

Convenience. Creativity. Capability to collect the right data: This is what the social-only campaign feature brings you. It uses the direct social publishing feature without incorporating an email delivery element. The convenience is that you send immediately or schedule it to go out at a later time, and you can be as creative as you want with what you choose to post to different social networks. Also, since this social feature utilizes the capabilities of Publicaster social reporting, you can collect data about your social networking activities and their effects.

The social-only feature is found under Campaign Manager. Choose Send/Schedule:
social-only

First, choose if you want to add Google Analytics tracking to all of the links you include in your posting, and what part of the content you wish to track (email name, email subject or customer tracking title). If custom tracking title is your choice, you’ll be provided with a box to enter your text. The benefit the social only campaign is that if the links don’t work, then you can simply log in to your social network(s) and delete the post. There is a link checker in the Publicaster Creative Manager, which will even simulate links with Google Analytics added, or you can post to your network and test the links from there.

social-only 2

Another way you can garner right data from this feature is by enabling EyeView, which tracks the amount of time subscribers spend reading the content you’ve posted. If you’re not seeing EyeView as a part of your social-only campaign, it’s because this is an optional feature that gives you specific insight into the behavior of your social users, and targets who your social influencers are. EyeView costs a little extra, but is well worth it.

Next, you’ll want to insert a physical email address for the distribution by using information already stored in Publicaster or by entering a new address. The next part is pretty straightforward: Decide what campaign you want to use for this post. Want to save the details of this social posting for use in the future? Just name it, and Publicaster will save it.

social-only 3

Select the email template you want to use, and then get creative writing a subject line! If you don’t want to launch this post immediately, this is the part where you get to choose when you do want it to go out.

social-only 4

Now comes the actual social integration part where you choose on which social media outlets you want your campaign to appear. This is where you connect your Publicaster account to your Facebook, Twitter and/or LinkedIn accounts. The set up is a one-time event, and it the authentication process is done using OAUTH. If you are logged into your social media accounts outside of Publicaster, you can automatically connect by clicking on the social media icons in Publicaster:

social-only5

After making sure your accounts are linked to Publicaster, it’s time to publish. Guess what? You’ve got more creative opportunity here, because you can –and should- write a short Facebook message. Make sure you choose the thumbnail you want to appear on Facebook with this post; if you let Facebook do it, you may end up with something good, but you may not. You’re off the hook with creating tag-alongs for Twitter and LinkedIn because it simply posts the subject line you’ve already written along with a web link.

social-only6

The last step is to enter your email address and the email addresses of those you want to receive a notification when this social-only campaign goes out. Hit the “Share Content” button, and watch the magic happen!

Have questions about social-only campaigns? That’s what we’re here for. Just send an email to support@whatcounts.com and we’ll do our best to help you out.

Joy Ugi
Digital Marketing Coordinator, WhatCounts

18 Ways book cover
Audience to Evangelist
Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.
 Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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Smart Marketing and the Power of Content

April 5, 2013 By Leave a Comment

Did you know that personalized emails increase open rates by 72 percent and click rates by 81 percent (Marketing Sherpa 2011)? Also, 56 percent of email subscribers opt out of emails because the content isn’t relevant (Aberdeen 2008). When it comes to the emails you send, people want to be treated as friends, not strangers. They expect the content they receive to be personalized to where they live and what they like to do and buy. They want Smart Marketing.

In a previous blog post, we talked about gathering Right Data from your existing client data, enhanced data, system data, and third-party analytics. Once you’ve assembled your Right Data, you then have the ability to create and send relevant, dynamic messages by building Smart Segments.

Smart Segments allow you to find out who in your database are active, passive and inactive subscribers. Want to know who the social influencers in your database are? The Smart Marketing Engine has a Smart Segment for that, too. Once these segments are determined, you are able to craft individualized messages for each group’s preferences.

There are almost endless possibilities with Smart Segments. If you can dream it, the Smart Marketing Engine can probably do it. One example is using past customer behavior to create segments. In the WhatCounts Smart Marketing Engine, you would do this by setting up an Event Based Segmentation:

Event-Segmentation

After choosing how many campaigns, date range, or list/campaign name on which you would like to base the segmentation, you can select specific campaigns within the timeframe you have chosen:

Event-Segmentation2

Next, you choose one or more event-based segmentation rules:

Event-Segmentation3

Once you have segmented your data, you next need to make sure you are taking advantage of social sharing and direct social posting to enhance your campaigns. Your customers are using social media channels more and more, and they want to be able to interact with your brand through Facebook, Twitter, LinkedIn, Pinterest and other social media sites. That’s why we made sure that social sharing and social posting capabilities are available through the WhatCounts Smart Marketing Engine. When you include social sharing in your campaigns, your recipient is able to share the content in your emails with their social networks. On the other hand, direct social posting allows you to post to your own corporate social media accounts.

After setting up social media capabilities, you will need to determine how frequently you should create or curate content and start putting together a content map. For example, one place where you may already be creating great content is a company blog. Adding the blog, as well as other places on the web where you have existing content, to your content map will allow you to plan the sources from which you can pull to create your emails. At this stage, you should also be asking whether the content in your data map is available in an RSS or XML feed, because this will affect its automation in the next part of the Smart Marketing framework.

Not sure how to create Smart Segments using the data that is in your system? That’s okay, because WhatCounts wants to help you look at your industry-specific data and strategize the best segmentations for it. In fact, setting up Smart Segments is a part of the on-boarding process for WhatCounts’ clients. Just ask us! These predefined segments will simplify the process of setting up personalized content for your email campaigns, which will lead to greater trust, value, and positive response from your customers.

Joy Ugi
Digital Marketing Coordinator, WhatCounts

18 Ways book cover
Audience to Evangelist
Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.
 Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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WhatCounts and Janrain Partner to Create Better Social Sign-On Opportunities for Customers

April 1, 2013 By 1 Comment

Janrain-social-sign-on

We’ve negotiated for weeks. We’ve shaken hands. We’ve signed our names in blood.

Well, not quite…but WhatCounts and Janrain are officially partners, and we’re pretty excited about announcing this social-savvy company is working with us.

Janrain harnesses the power of social media to help companies create more meaningful relationships with website users. This is done through their Janrain User Management Platform, (JUMP), which leverages the popularity of social networking to pass profile data to component technologies, including email marketing tools, eCommerce platforms and personalization engines.

Janrain takes personalization to the next level with solutions and services that lead to increases in conversion rates and delivery using permission-based access to a user’s social profile data including verified email address, demographics, interests and friends lists. Janrain has helped a number of brands engage with their users in new, meaningful ways, including Fox, Universal Music Group, Whole Foods, Purina, Samsung and Dr. Pepper.

“We couldn’t be happier to be working with an established and respected email provider like WhatCounts,” said Josh Baumrind, Director of Business Development for Janrain. “Together, joint customers can not only improve conversion rates but also better personalize their users’ experiences through the use of social profile data with the WhatCounts platform.”

Your subscribers have come to expect personalized messaging which is directly related to activities, events, hobbies and people they like. The Whatcounts/Janrain Email Extension enables joint customers to leverage first- and third-party profile data for targeting and segmentation. Through our integrated services, you can create a seamless transition between getting Right Data by way of the social media world, and organizing, storing, and integrating that Right Data to use in personalized email campaigns.

Want to see the action firsthand? We knew you would, so we invited Janrain Senior Account Executive, Jessica Chandler, to speak at the WhatCounts 2013 Digital Marketing Summit in Atlanta on April 24th and 25th. Specifically, Jessica will be addressing social media usage and social sign-on, and sharing case studies that show how these applications boost ROI. (Psst…use promo code email13 when you register for the Summit and get 25 percent off!)

Joy Ugi
Digital Marketing Coordinator, WhatCounts

18 Ways book cover
Audience to Evangelist
Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.
 Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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Digital Marketing News: Read All About it!

March 1, 2013 By Leave a Comment

marketing news

From social media to data management, we’re bringing you the latest and greatest in digital marketing news. We hope this information will help you to grow what you are already doing and inspire you with bigger and brighter ideas for your marketing plans.

1. Five Ways Brands Can Use Twitter’s Vine App
If you’re not involved in social media today, then you are not fully connecting with your customers. From Facebook, to Twitter, to LinkedIn and many more, social media channels are a way for you to carry on conversations with customers that you have started in your email marketing. New to the social media landscape is the Vine app for Twitter – you can post six-second videos with your tweets. In this article, learn how you can monetize Vine for your brand, and have even better and more extensive relationships with consumers.

2. List Building with Social Media
If you’re still not a social media believer when it comes to growing your brand, marketing and customer base, then let Amy Porterfield tell you how you can grow your list using Facebook, Twitter and other social media sites. She gives specific tactics you can use in the social media world to get people to want to receive more communications from you.

3. Burberry Adds Scannable Tags Into Clothes, Bags
Burberry has grasped the concept of collecting creative and valuable data. With its Smart Personalization campaign, the company is reaching out to its customers and segmenting them. They can use this information later on in marketing campaigns.

4. Track This: Web Tags Surged 53 Percent in 2012
There’s a great trend taking place online: More and more companies are tracking their data online. However, this article also talks about how some companies are running risks by not keeping tabs on what data they are collecting, and in the process, are losing important information. WhatCounts helps you manage the tags on your site and control where your data flows.

5. How to Use Hashtags in Your Social Media Marketing
Are you using hashtags correctly in your social media postings? Hashtags are especially popular with Twitter users and can help you separate your brand into its own unique category on this social media platform.

Joy Ugi
Digital Marketing Coordinator, WhatCounts

18 Ways book cover
Audience to Evangelist
Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.
 Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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Filed Under: Latest News, Social media Tagged With: , , , ,

How You Should Be Taking Advantage of the Social Media Explosion

February 21, 2013 By 1 Comment

Social media is the dynamite that has been thrust into the marketing landscape; it has exploded and left a totally different vista for us to consider. Where once upon a time email was the best platform to reach customers, social media is changing that notion. Did you know that people who use Facebook and Twitter are more likely just to open your emails? It’s true, and it means you should have engaging social media sites that attract your customers and carry on conversations that you’ve started in your email marketing.

It also means that you should be including links to your social media sites in your emails, which is an easy way to draw in social media users – and that’s almost everyone.

SWYN stands for Share With Your Network. What does that mean for you? It means including buttons that link to your social media platforms in your email footer, navigation links, and/or headers. Make it easy for your email recipients to connect with you and share your content via social media!

Check out the WhatCounts GameChanger header below. (And if you don’t receive our weekly newsletter with relevant content you can use, get to it by signing up at whatcounts.com).

social-media-buttons

As you can see, at WhatCounts we try to practice what we preach. Our header (and footer) includes nifty circular buttons that take you to our social media sites. We don’t stop there, though: At least three more times in the body of the newsletter, we offer readers the chance to share the content they just viewed on their own personal social media sites via an embedded social media bar.

sharing-buttons

WhatCounts wants our valued email recipients to let us know what they think about the content we’ve presented. It’s a way to build relationships with people using a proven, successful medium. If you are not including prominent links to your social media in your email marketing campaigns, then you are losing out on a significant way to connect with your audience and potential customers.

Want to learn more? Download our eBook, 18 Ways to Integrate Social Media and Email Marketing.

Joy Ugi
Digital Marketing Coordinator, WhatCounts

18 Ways book cover
Audience to Evangelist
Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.
 Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

Share this page:

Filed Under: Social media Tagged With: , , , ,

Digital Marketing for Super Bowl Sunday

February 1, 2013 By Leave a Comment

Super-Bowl-Marketing

For many Americans, the past few months of their lives will be punctuated by one single annual event that is taking place this Sunday: The Super Bowl. Even if you despise football, chances are good that you will still find yourself watching the Big Game, whether it due to peer pressure or simply nothing better to do. I will say, though, that the Super Bowl is the only event in American history where the advertising is almost as (if not more than) important than the game — And to marketers, that’s worth noting. So, given that Sunday will be our time to shine, what will you be doing to celebrate your marketing on Super Bowl Sunday?

According to research by Adobe, website traffic will increase by 20% and mobile video viewing will double on just this Sunday alone. As a digital marketer, this is essentially like throwing your very own Super Bowl party on your site. Take a look at your website right now and consider whether it would be a hot spot for a party: Is it aesthetically-pleasing? Easy to navigate? Quick to download? Filled with tasty content for guests to munch on? If not, you’ve got two days to spruce it up, get rid of the junk, and stock it with noteworthy content for your audience to enjoy. Think of your brand’s site as your house and you’re throwing the biggest party to watch the Super Bowl (in other words, don’t be the lame guy who didn’t clean, has one love seat for 30 people, and only bought a bag of chips to snack on).

Knowing that your website is going to see an instant jump in traffic, be sure to prepare your social pages, as well. Facebook and Twitter are going to be filled to the brim with your target audience and they will be discussing football. Use this opportunity to your advantage by striking up conversation with your followers: Ask them who they’re rooting for, provide shareable multimedia, and show off your brand’s personality. The entire purpose of using social media is to actually be social, so be sure to be there for your audience. Knowing that more users will be on social media on Sunday evening, schedule posts and updates to go live during the game — It’ll increase both traffic to your social channels and your website.

Last, but most certainly not least, have an email campaign that is ready to deploy right before or during game time. Since more people will be cruising the internet, especially via mobile devices, that would be the time to get your message in front of them. If you’re in retail, run a special. If you’re in travel, highlight the tourism in Baltimore, San Francisco, or New Orleans (the host city). Have content ready to go that incorporates information about the game, the teams, or the players that makes recipients want to read your email. In this situation, you will naturally have an increased audience size that will be checking their email — Plan accordingly!

Good luck with your campaigns and have fun this weekend! Whether you’re rooting for the Niners or the Ravens (we’re rooting for the Ravens in honor of our Baltimore offices), we hope you enjoy the game…And the commercials.

 

Sarah Zibanejadrad
Inbound Marketing Coordinator, WhatCounts
Twitter: @SarahZiba

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