Currently viewing the category: "ROI"

The Pyramid Of Lifecycle Messages


Everyone likes pictures, we get that. That’s why they say a picture is worth a thousand words. Or, as is the case right now, 14.

Lifecycle messages, to put it simply, are the messages you should be sending subscribers throughout their duration on your list. Some are more important than others (thus the pyramid we’re about to show you) but all are important to keeping up subscriber engagement. For a comprehensive breakdown of lifecycle messaging, check out our super awesome eBook on the subject. Oh, yo, and it’s free!

How One Restaurant Optimized Its Email Program And Saw Results


While it’s easy to imagine WhatCounts as an incredibly good looking, machine working to make the email world a better place, it’s actually not.

Making the email world a better place takes a team. And our team is loaded with talent. When two of our awesome folks worked some magic for a client and saw amazing results, we couldn’t help but ask them to share their experience with us. Below is the account of Angela Bee and Adam Sukenik taking Salty’s Seafood to the next level.

Personalized Emails: A Tactic That Will Earn You a Positive Response from Subscribers

By now, most marketers have realized that email is one of the best channels to impact potential customers, current customers, and even lost customers. In fact, email marketing has consistently ranked as the best channel in terms of return on investment. Additionally, I’m sure most professionals can attest to checking their email multiple times a day, so we know if done properly, email can make a definite impact.

Want 40:1 ROI On Email? Do This.

It has become the digital glue for social, mobile and web. It has an ROI of up to $44, more than any other channel at your disposal. It’s constantly reinventing itself, in the last few years delivering amazing relevance to subscribers through dynamic content and real-time personalization.

8 Dimensions of Leadership

Recently, I’ve been studying all the leadership assessment tools. I have been finding myself in more and more situations where I am interacting with team members that I don’t have a 10+ year relationship with. Actually, its been the exact opposite: lots of new team members, lots of new challenges and opportunities, and clearly lots of opportunities for me to be a better leader. I’ve been looking for a standard assessment tool and framework we could implement to help facilitate leadership development. I took 20+ tests, some stupid, some good, but only one that was great.

Why I Love Email

When you log onto the WhatCounts website, the first thing you see is our company’s philosophy: We Love Email. We hosted an event in Chicago to spread our love of email, and we have another one in just a few weeks in San Francisco. Everything we do is focused on helping our clients understand how to see the maximum possible return from their email efforts.