Be Where Your Audience Is

In yesterday’s webinar with Movable Ink, one of the themes that kept coming up was the need to remember A) that we (marketers) are not our audience,  and B) as a result of that, you need to be where your audience is, not where you expect or want them to be. This was...

The Deal about Data

One of the fundamentals all email marketers should know about is data and how it works with and helps their email programs. A basic understanding of what customer data you’re collecting is essential to using it to personalize your email campaigns. There’s...

Gauge the Success of Your Email Marketing

Keeping your email program healthy should be a priority. But how well are you doing it? Get passionate about sending smarter, more personalized messages and see the success of your email marketing grow. These three resources will help you gauge where you are, as well...