Do Your Email Metrics Measure Up?

Email metrics give marketers insight. They tell you the “what” of your email marketing so you can decide the “why.” Use these resources to understand email metrics more thoroughly and wow with your digital marketing. How to Create an Email Marketing Metrics Dashboard...

Feature Friday: Link Click Report in Publicaster

The Link Click Report shows the history of impressions and clicks on a particular URL in a given time period. Why does this matter? Say you’re trying to promote a certain event, contest, or piece of content. Instead of viewing the link to this event in a general link...