Email metrics give marketers insight. They tell you the “what” of your email marketing so you can decide the “why.” Use these resources to understand email metrics more thoroughly and wow with your digital marketing.
If you’re reading this and haven’t set up an email marketing metrics dashboard, stop what you’re doing and set one up. We’ve laid out instructions in this blog post to help!
Too many marketers place all their eggs in the basket of industry average metrics. This is dangerous, not because industry averages are devoid of meaning, but because the data used to calculate industry averages is worthless. Read this blog post to learn more!
One of the most frequent questions marketers want the answer to is, “What metrics should I be paying attention to?” Learn why there is no one answer for this query.
At the end of September 2013, Google encrypted all search terms. This isn’t the end of the world. Learn how you can get around this challenge by using other analytics tools.
Metrics are usually presented as absolute percentages of the entire campaign, which makes it difficult to assess how well individual pieces of your email marketing are working and or not working. If you’ve never heard of calculating the percentage of previous metrics, read this blog post to get a unique perspective of your marketing metrics.
Feeling overwhelmed by the metrics you’ve gathered this year? Not sure how you should improve your analytics next year? This webinar will show you what to measure so you can make intelligent decisions about your email marketing in 2014.