Currently viewing the category: "Latest News"

Litmus: Email Subject Line Myths

Our friends over at Litmus just dropped a great blog post on subject lines. They tackled six myths a lot of us believe about subject lines and debunked them with some very compelling data. They myths they address are: “Subject lines have the biggest impact on whether a subscriber opens an email” “Subject lines can only impact [...]

Some Exciting News About WhatCounts

We are pleased to announce that WhatCounts has been acquired by OSG, a leading provider of customer communication management, headquartered in New Jersey. WhatCounts will remain a separate business unit under the continued direction of Chief Marketing Officer, Daniel Caplin, Chief Technology Officer, Bill Donges and Vice President of Sales, Mike Piersa. Scott W. Bernstein, [...]

Come See Us At Shop.Org!

Come join us at the 2016 Shop.Org event, September 26-28. During this time, we’d love to meet up with you! Click on that link and set up a time to meet with us while you’re there. Also, we’ll be co-hosting a happy hour with some friends of ours, as well as holding a raffle with [...]

How To Build Preference Sites With Ease

When it comes to providing the best experience possible for your subscribers, preference sites are a big part of that. Subscribing, unsubscribing, or, you know, preference to what sort of messages your customers receive, it’s important that you provide all those avenues to chose from. We know, we know, putting all that together can be [...]