2014 Year In Review Infographic

2014 was a great year for WhatCounts. In fact, it may have been our best one yet. As we know, the end of the year often brings a time where it’s especially important to quantify your year. And while it didn’t take a bunch of statistics for us to know we...

Best 2015 Email Predictions

What will 2015 bring for marketers? It can be hard to tell with the waterfall of predictions accumulating right now. Everyone has something to say about what will change in mar-tech this year and an opinion about what you should do about it. Our favorite predictions...

Top 3 Books to Read in 2015

We all struggle to find balance in life. Often it feels impossible, but it isn’t. Maybe the answer lies in making things simple, not constantly making them more complex. I picked these top 3 books to read in 2015 for this exact reason – they’ve helped me find...

Cyber Monday Emails Reign Supreme

According to Internet Retailer, this year’s Black Friday into Cyber Monday weekend went well for those sending email. Over the long weekend, consumers spilled 26 percent more money than they did last year. But how did the online shopping day fair, you ask? Especially...

4 rules for third-party email acquisition success

The ability to drive greater revenue through email marketing is always fundamentally dictated by the size of the email list you have on file. The math is simple – having more email addresses to mail to at the top of the funnel creates more opportunities to drive...
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