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A Breakdown Of Google’s Postmaster

Awhile back, we asked our deliverability guru Brad Gurley to weigh in on Google’s new Gmail Postmaster Tools. He gave us a small teaser of what he thought, but now he’s returned to us with his full breakdown. Enjoy! It’s been nearly 2 months since Google announced their Gmail Postmaster Tools, designed to help senders [...]

Subject Lines: To Emoji Or Not To Emoji

Emojis are kind of a big deal these days. And whether you love them or hate them, or love some of them and hate the rest, or kind of like a lot of them but no not really, they’re here for the long haul. And that means, feelings aside, marketers should consider them when putting [...]