Social: The Good, the Bad and the Ugly

Although email comes first in our book, we know social media is the icing on the cake of any digital marketing strategy. That’s why we raised our eyebrows when we saw this social news. Some is good and some is bad and some of it we just don’t know what to...

5 Digital Marketing Articles to Read Now

We did it again. We put together a list of our favorite articles from the past week or so. We love reading what other digital marketing experts have to say, and we love to keep you – our readers – up to date, as well. Here’s the five digital...

Unsubscribing Becomes Easier than Ever

Have you heard the news? Google is releasing another update (surprise, surprise) this week, making it easier than ever for subscribers to opt out of marketing emails. For every email sent with an unsubscribe link in its text – which is required for all marketing...

Get Ready to Re-Market Smarter

Most retailers understand that email remarketing is a powerful way to reengage visitors and bolster sales. What some still haven’t realized, however, is that email remarketing can delve far deeper than just into an abandoned shopping cart. Sure, abandoned cart...