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Integrating Email Marketing With Google Analytics


Email marketing and Google Analytics go together like peas and carrots — or pizza and ranch if you aren’t the vegetable-eating type.

Which is why we’re pretty pumped to announce that we’ve enhanced the way you can automatically append links into your emails sent from our platform. Before, you could only decide at the account level whether or not Google Analytics append was automated, and we only had three of the five values available.

3 Emails We’re Digging


We’re email people and, as such, we love to talk about email with each other. But we’re people pleasers also, which is why we’re going to share some of our personal favorite emails we’ve received recently.

These three emails received high marks from the WhatCounts squad:

Thank You, Ray Tomlinson

Ray_Tomlinson blog feature

Ray Tomlinson is not a household name, despite his creation being in every household on the planet. His invention was on par with fire, the wheel, electricity, and literally anything else that changed the world. What was this great innovation in the advancement of mankind?

3 Things All Successful Email Marketers Do


MarketingSherpa 2016 has come and gone, and if you didn’t stop by or didn’t attend at all don’t worry, we’ll have you covered in the coming weeks as we recap what went down.

For starters, our very own senior strategist Fawn Young was interviewed on B2B Nation, a podcast put out by TechnologyAdvice. Have a listen to the full interview (recap below):

WhatCounts To Offer Free 1-On-1 Consulting At MarketingSherpa Summit


With the rollout of our full lineup of agency services, WhatCounts will be offering free, 30-minute consultations with one of our expert email strategists.

Says Daniel Caplin, our fearless CMO: “It’s a further extension of the future vision for WhatCounts. We’re more than just experts when it comes to data-driven email, we’re a full-service agency that can handle any or all of the email marketing needs a company may have. Whether that company is using the WhatCounts technology or not.”