Matthew Ramos is a senior strategic account manager at WhatCounts. He’s bringing the best tips for subscriber engagement and retention, as well as social media and email integration, at a webinar on November 12: It’s Time to Start Thinking Beyond the Holidays. Learn about our speaker through this Q&A:
A: I’ve always worked in the Software as a Service industry from electronic signatures, to web design, and most recently, email marketing for the last three-and-a-half years.
Q: How long have you been working for WhatCounts?
A: I have been working at WhatCounts since June 2013.
Q: Where are you from, originally?
A: I’m originally from Texas. I grew up north of Dallas in a tiny town of 650 people called Tioga. However, I usually claim I’m from Austin, because that’s where I went to college.
Q: What’s your favorite part about being a Senior Strategic Account Manager?
I love working with client strategic initiatives to help increase their ROI, be it brand impressions or conversions / revenue.
Q: If you could give one tip to everyone doing email marketing, what would it be?
Be kind to your subscriber base and don’t over mail. Don’t be one of those brands your friends talk about as being a spammer. Take a step back and ask yourself if you would find this email helpful and relevant – if not, rethink your strategy.
Q: What are three things you love to do for fun?
I’m an avid runner. I think I might be addicted to the endorphins from running – I get cranky when I don’t get in a good run every day. I love watching movies and listening to music. I might even be a fan of a little karaoke; however, if asked directly, I might have to deny that one.
Q: What is one aspect of yourself that is weird?
I wouldn’t call it weird as much as a fact. I’m deaf in my left ear and it all started from a football accident in middle school. There are consequences to playing tackle football without pads, ladies and gentlemen.
Q: What is your least favorite food in the world?
I’m not a fan of onions. It’s a texture thing. I also don’t like lettuce on sandwiches, but I LOVE salads.