Why I Love Email

When you log onto the WhatCounts website, the first thing you see is our company’s philosophy: We Love Email. We hosted an event in Chicago to spread our love of email, and we have another one in just a few weeks in San Francisco. Everything we do is focused on...

R.I.P Batch and Blast

This is an excerpt from the eBook “Busted: Debunking Six Email Marketing Myths within the Financial Services Industry.” Myth: You can win by blasting your communication. The Direct Marketing Association has long touted the value of email marketing, noting...
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