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10 Calls-To-Action To Use (And 5 To Avoid)


Calls-to-action (CTAs) are your best friends and your worst enemies. Best friends because, well, that should be obvious. But worst enemies because as often as they provide the opportunity for click, they have the power to take that away also.

It all comes down to how you frame a CTA. Believe it or not, throwing up a button in your email that reads “Click” isn’t going to get you a lot of love from your subscribers.

3 Excellent Sites To Get Copyright-Free Images



It should be noted that what the British Library did got us super, super excited about talking about beautiful, copyright-free images. However, it was brought to our attention that we should absolutely be careful in how we promote and encourage their use. So with that in mind, we’re pulling from Pixabay’s guidelines on what is and is not allowed with public domain images (and we really, really, super really, encourage you read the whole thing):

Ask the Experts: Email Design

How's your email design?

The email marketing industry changes constantly. No doubt, it’s important to keep up with the latest trends and tactics so your messages look pretty on every screen. However, it can be hard to determine what’s an email design maybe, and what’s a must.