Do-not-reply? Do-not-send.

When you get an envelope or package in the mail, you expect to see a return address in the upper-left-hand corner, right? I’m not talking about something that just arrived from Amazon Fulfillment Services or the nearest Netflix distribution center, but any standard...

What is CAN-SPAM? It’s Not This

CAN-SPAM legislation governs marketing communications via email. Before the government passed CAN-SPAM, there were no national requirements for sending commercial email. You were allowed to send any kind of email to anyone, whether they wanted them or not. It was the...

7 Resources to Avoid Sending SPAM

It turns out we’ve talked a lot about spam over the years, mostly because we love email and it’s uber important to send email that’s not spam. What have we learned about spam after all this time? Primarily, it’s definitely not cool for email marketers to...
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