7 Resources to Avoid Sending SPAM

It turns out we’ve talked a lot about spam over the years, mostly because we love email and it’s uber important to send email that’s not spam. What have we learned about spam after all this time? Primarily, it’s definitely not cool for email marketers to...

Smart Delivery = Relevance + Targeting

The following blog post is content from our “Email Deliverability Best Practices Notebook”. It’s full of tips to get your emails into subscribers’ inboxes during the holidays, and throughout the year. Download this eBook here. Smart delivery...

It’s So Hard to Say Goodbye to Inactive Subscribers

As an email marketer, conventional wisdom dictates larger lists automatically equal better results. On the surface, it certainly stands to reason: the more people you reach, the better the odds someone will open, click, or even purchase as a result of your email. In...