The Automatic Unsubscribe Link is here to Stay

Whether you like it or not, you no longer have a choice about where the unsubscribe link appears in your emails. That is, at least when it comes to Gmail. As an email sender, you may have noticed the small gray Unsubscribe text at the top of some of your Gmail...

Do-not-reply? Do-not-send.

When you get an envelope or package in the mail, you expect to see a return address in the upper-left-hand corner, right? I’m not talking about something that just arrived from Amazon Fulfillment Services or the nearest Netflix distribution center, but any standard...

What is CAN-SPAM? It’s Not This

CAN-SPAM legislation governs marketing communications via email. Before the government passed CAN-SPAM, there were no national requirements for sending commercial email. You were allowed to send any kind of email to anyone, whether they wanted them or not. It was the...