It’s Official: The First CASL Fine

In July 2014, nearly three years after its initial passing, the Canadian Anti-Spam Law (CASL) was enacted by Canada’s government, which imposed strict fines on senders who failed to follow guidelines around permission and identification. Since then, many in the...

Guess Why We Dropped 60% of Our Subscribers? (Part II)

Recently, I let you in on a little secret about our newsletter list. We dropped about 18,000 (yep, that’s three zeros) subscribers. These readers were silent – no opens, no clicks, no interest whatsoever. So I took the plunge and unsubscribed them. What happened was...

Here’s to Keeping Your Holiday Delivery Merry and Bright

As an email marketer, you may be rubbing your hands together with glee for the expectation of the holiday season: new subscribers, big boosts in metrics, and lots of healthy conversions. You may even be tempted to find excuses to send even more emails than you usually...

Guess Why We Dropped 60% of Our Subscribers? (Part I)

Maybe you’re wondering if the name of this post is actually true. It is. On August 28, a little over a month ago, I dropped about 60 percent of the subscribers from the WhatCounts Weekly list. Yes, I’m alive to tell about it. Yes, I shed a tear when it happened. Yes,...
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