Currently viewing the category: "Deliverability"

Learn How WhatCounts And 250ok Can Improve Your Email Delivery

Today’s guest post comes courtesy of Brady Edwards from our friends at 250ok. Brady is an email veteran that has worked for several email service providers and is currently the Director of Customer Solutions at 250ok.  Brady’s past roles have included MTA administrator, Deliverability Specialist, and Senior Compliance Analyst. As you already know, WhatCounts provides a [...]

6 Frequently Asked Questions About Email Re-Engagement Campaigns

Only you can know the actual numbers from your data, but on average, around 75 percent of an email marketer’s subscriber list is likely inactive. But fortunately for us in the email world, we have win-back campaigns that are specifically geared toward encouraging re-engagement from those subscribers that have seemingly lost interest. What’s the target audience? At [...]