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6 Frequently Asked Questions About Email Re-Engagement Campaigns

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Only you can know the actual numbers from your data, but on average, around 75 percent of an email marketer’s subscriber list is likely inactive. But fortunately for us in the email world, we have win-back campaigns that are specifically geared toward encouraging re-engagement from those subscribers that have seemingly lost interest. What’s the target audience? At [...]


A Breakdown Of Google’s Postmaster

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Awhile back, we asked our deliverability guru Brad Gurley to weigh in on Google’s new Gmail Postmaster Tools. He gave us a small teaser of what he thought, but now he’s returned to us with his full breakdown. Enjoy! It’s been nearly 2 months since Google announced their Gmail Postmaster Tools, designed to help senders [...]