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Gmail Postmaster Improves Spam Filters, Tools For Senders

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Google dropped the Gmail Postmaster Tool yesterday, and our Deliverability Expert Brad Gurley provided us with a quick scoop on it: Gmail is rolling out a new feature called Gmail Postmaster Tools […] These tools […] are designed to help senders “do better” at getting mail delivered to the Gmail inbox. The Gmail team also announced that [...]


It’s Official: The First CASL Fine

The first CASL fine just got dealt out!
In July 2014, nearly three years after its initial passing, the Canadian Anti-Spam Law (CASL) was enacted by Canada’s government, which imposed strict fines on senders who failed to follow guidelines around permission and identification. Since then, many in the industry had questioned the extent to which the law would be enforced. Last week the Canadian Radio-television [...]