Currently viewing the category: "Deliverability"

5 Email Marketing Service Types To Utilize With Your Brand

FINAL WC Services Intercom IO 300x300

Happy New Year! Eleven days late!

Anyway. Here we are in the new year, and the time is ripe to utilize everything WhatCounts has to offer. Our agency is stacked with talent who are up-to-date on email and design best practices. Every one of them is ready to jump on your team and kick your email marketing up a notch. Heck, we’ll literally run your entire email marketing program for you if you want us to.

A Breakdown Of Google’s Postmaster


Awhile back, we asked our deliverability guru Brad Gurley to weigh in on Google’s new Gmail Postmaster Tools. He gave us a small teaser of what he thought, but now he’s returned to us with his full breakdown. Enjoy!

It’s been nearly 2 months since Google announced their Gmail Postmaster Tools, designed to help senders manage their Gmail reputation and performance. A lot has happened in the world since July 10th – Chipotle delivery, a new iPhone, and an entire NFL preseason, for example – so what have we learned about Gmail delivery from our time with these tools?