Want to force yourself to be more creative in the use of images in your email marketing? Try this simple, easy trick. Start with the subject or topic of your email marketing message. Perhaps you’re going to draft up a message about your latest product or service offering. Let’s say you’re marketing a new coffee blend.
Next, pick a number between 1 and 100. Let’s say you picked 35.
Go to the Flickr Creative Commons Commercial Use pool and look at the top 100 most recent photos. Scroll down and count down until you reach number 35. In this case, I ended up with this image:
Using this image as the centerpiece of your message, figure out how to tie the visual to your marketing message. Perhaps you could talk about how your new blend of coffee infuses customers with the energy and liveliness of a child, or gives you a playful, vibrant start to the day. Whatever you write, make it fit the imagery that you picked.
Obviously, if the image is woefully off target or inappropriate for business, try the image next to it on either side, but use this trick to force your brain to be more creative in your email marketing copywriting. You’ll be amazed at how a random photo can inspire you to look at your products or services in new and different ways!
Christopher S. Penn
Director of Inbound Marketing, WhatCounts
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