Currently viewing the category: "Content Marketing"

4 Ways To Maximize The Potential Of Your Preheader

We’ve rapped before about subject lines and their importance. But there’s a little extra something-something that is chilling out in inboxes right next to your glorious email titles: preheaders i.e. that little line of text that follows the subject the line. When you open an email, it appears before your email’s header, usually across from [...]

Does Content Length Really Matter?

Our take on if length of content influences success.
Earlier this year, Search Engine Journal published an article supporting the idea that longer online content length – longer than 2,000 words, specifically – would earn the publisher more money. The article starts by outlining how ROI is measured on blog posts and other online content: Organic searches, site traffic, bounce rate and social shares. [...]