Currently viewing the category: "Case Study"

Case Study: Virginia Tech increases CTOR by 6%

It’s the ultimate measure of an email’s success. It goes beyond opens and clicks to show you the true level of your subscriber engagement. It’s the metric that’s fast becoming the email marketer’s favorite. Click-to-open rate, or CTOR, is becoming the benchmark for how email marketers view their email campaigns. It’s a simple metric with [...]

Do Website Popups Really Work?

If you’ve ever moved, you know it takes a long time to unpack and get everything in order. Lots of stuff gets lost in the shuffle between the old place and the new. You almost always find one of those lost items a few months after the move, dust it off, and find a new [...]