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Case Study: Success With A Lifecycle Gap Analysis (Pt. 3)

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If you’ve been following along, we’ve released one and two of our case study detailing the success True Citrus had working with us after we did a lifecycle gap analysis on their email program. In part three, we’ll detail how working with WhatCounts turned their win-back series around, increasing engagement and driving more revenue. Click below to [...]


Case Study: Virginia Tech increases CTOR by 6%

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It’s the ultimate measure of an email’s success. It goes beyond opens and clicks to show you the true level of your subscriber engagement. It’s the metric that’s fast becoming the email marketer’s favorite. Click-to-open rate, or CTOR, is becoming the benchmark for how email marketers view their email campaigns. It’s a simple metric with [...]