Currently viewing the category: "Best Practices"

The Whitelist VS. The Blacklist

Here at WhatCounts, we’re all about making sure you’re engaged with your subscribers. Of course, all this starts at the very beginning: With you being on your audience’s whitelist. To help dive into this a little more, we put together this handy-dandy infographic for you to check out on whitelists and how you can stay [...]

5 Important Email Types That Should Be In Your Marketing Arsenal

Email marketing can become stagnant quickly if you aren’t using all the tools at your disposal. Below you’ll find snippets from our absolutely free eBook on kickstarting  your email marketing program, which also answers some common questions you might have.   This snippet will cover important email types that you should be utilizing often to [...]