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Litmus: Email Subject Line Myths

Our friends over at Litmus just dropped a great blog post on subject lines. They tackled six myths a lot of us believe about subject lines and debunked them with some very compelling data. They myths they address are: “Subject lines have the biggest impact on whether a subscriber opens an email” “Subject lines can only impact [...]

3 Emails We Wanted To Highlight

Every so often, we like to shout out some brands that are doing it right when it comes to email marketing. Here’s three more that hit all the right notes. 3. Remember when we used to stream together? We miss that. From: Daniel Caplin, CMO Sender: Amazon “Nice reengagement.” 2. Our hearts are with those affected by [...]

The Top 3 Takeaways From SumoCon 2016

Today we’re featuring a guest post by Brandon Richardson. Brandon has worked in real estate development/construction for 14 years. He writes about marketing for the construction industry at Constructing Insights. He also runs his own eCommerce and Amazon FBA business, and he blogs about it over at He also loves pizza, so he’s pretty much a modern [...]

How To Build Preference Sites With Ease

When it comes to providing the best experience possible for your subscribers, preference sites are a big part of that. Subscribing, unsubscribing, or, you know, preference to what sort of messages your customers receive, it’s important that you provide all those avenues to chose from. We know, we know, putting all that together can be [...]

How Google Analytics Sessions Differ From ESP Reporting

Welcome back to our two-part series on maximizing reporting through Google Analytics with your ESP. In the final half, email strategy and deliverability expert Jonathon Willis gives an in-depth breakdown of what a Googl Analytics “session” is and how it is reported differently from your standard “click.” It’s important to understand that a “session” as [...]