Just Get Weird With It

Many moons ago, before I joined the WhatCounts team, I was actually a WhatCounts client, working in the travel and tourism world. About eight or nine months into my tenure at that past life,  we were having some engagement issues with one of our newsletters, so I had...

3 Secrets to Sending Better Email

It’s no secret. Most of you know the return-on-investment numbers for email marketing are staggering compared to other marketing channels, which is why we’re all gung-ho for email. However, if you love email and know it can get you the most money, why are you spending...

Be Where Your Audience Is

In yesterday’s webinar with Movable Ink, one of the themes that kept coming up was the need to remember A) that we (marketers) are not our audience,  and B) as a result of that, you need to be where your audience is, not where you expect or want them to be. This was...

Inspiration for July Email Campaigns

It’s officially summertime, and lots of people are taking vacations. How do you make sure subscribers keep opening and clicking your emails? Send them highly relevant emails. There’s no better way to do this than by focusing your email marketing on holidays and...

Do-not-reply? Do-not-send.

When you get an envelope or package in the mail, you expect to see a return address in the upper-left-hand corner, right? I’m not talking about something that just arrived from Amazon Fulfillment Services or the nearest Netflix distribution center, but any standard...

It’s That Time Again: Plan Your June Emails

How’s your editorial calendar doing? If you’ve got blank spaces where there should be email campaigns, use these June holidays and observances to fill in the blanks and create timely, relevant messages. Get your June emails going! June 14th – Flag Day It’s not an...