Be Where Your Audience Is

In yesterday’s webinar with Movable Ink, one of the themes that kept coming up was the need to remember A) that we (marketers) are not our audience,  and B) as a result of that, you need to be where your audience is, not where you expect or want them to be. This was...

Inspiration for July Email Campaigns

It’s officially summertime, and lots of people are taking vacations. How do you make sure subscribers keep opening and clicking your emails? Send them highly relevant emails. There’s no better way to do this than by focusing your email marketing on holidays and...

Do-not-reply? Do-not-send.

When you get an envelope or package in the mail, you expect to see a return address in the upper-left-hand corner, right? I’m not talking about something that just arrived from Amazon Fulfillment Services or the nearest Netflix distribution center, but any standard...

It’s That Time Again: Plan Your June Emails

How’s your editorial calendar doing? If you’ve got blank spaces where there should be email campaigns, use these June holidays and observances to fill in the blanks and create timely, relevant messages. Get your June emails going! June 14th – Flag Day It’s not an...

You Are What You Own

We’ve said many times that your email address list is your most valuable marketing asset, because it (along with your website) is the one marketing channel that you completely and truly own. Just as you wouldn’t build a house on land that wasn’t yours, to use a...

4 Digital Marketing Urban Legends De-Mystified

Best practices are necessary for keeping any successful industry performing at its best. But with technology constantly moving forward, some of these best practices have become outdated. How do you know which best practices are still relevant today and which ones can...