How To: Shopping Cart Abandonment Emails

Everyone in the retail industry knows their business depends on the whims of consumers, especially when it comes to online shopping. People often browse a website, load their digital shopping carts with goodies, and then disappear. Retailers are left with a pile of...

Save the Abandoned Carts!

We love email. It produces the most ROI out of any other marketing channel. And it’s the best way to get online customers who abandoned their shopping carts to come back and seal the deal. If you don’t have a shopping cart abandonment series in place, let...

Our Best Resources for Retailers

Retail marketers face the ever-growing demand from customers to provide more and more personalized content. Using email to provide these hyper relevant messages to customers is the way to go. We’ve gathered our best resources for those in the eCommerce industry...

A Post Mortem for Post Holidays

Those who don’t learn from the past are doomed to repeat it. Don’t be a person doomed to repeat his or her marketing mistakes. The beginning of the first quarter is an opportune time to analyze what you did right in 2013 and what needs improvement in 2014. Perhaps an...

Smart Delivery = Relevance + Targeting

The following blog post is content from our “Email Deliverability Best Practices Notebook”. It’s full of tips to get your emails into subscribers’ inboxes during the holidays, and throughout the year. Download this eBook here. Smart delivery...