Just Ask

We have said, time and again, that your email list is your most valuable marketing asset. Those email addresses, as long as they have been collected via opt-in, are digital gold. But here’s a question for you: How are you acquiring your subscribers? I’m not talking...

Tips for Saying Happy Birthday to Subscribers

Let’s talk about one of the easiest ways you can tell your subscribers you love them: Sending them a birthday email. Recently having celebrated a birthday, I was curious to see how many brands whose emails I’m subscribed to would send me a celebratory message. Out of...

Christmas Emails in July

It may seem as if summer just started, but before you know it, vacations will be over, school will be starting again, and the fall and winter holidays will be here. Don’t want to rush into things like you have in the past? Use the lazy days of summer (hint: now) to...

Just Get Weird With It

Many moons ago, before I joined the WhatCounts team, I was actually a WhatCounts client, working in the travel and tourism world. About eight or nine months into my tenure at that past life,  we were having some engagement issues with one of our newsletters, so I had...

3 Secrets to Sending Better Email

It’s no secret. Most of you know the return-on-investment numbers for email marketing are staggering compared to other marketing channels, which is why we’re all gung-ho for email. However, if you love email and know it can get you the most money, why are you spending...
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