The Critical 7 Seconds: Starting the Customer Conversation or Ending It
It’s the moment of truth for marketers: The first seven seconds of someone watching, reading, or otherwise digesting your content will either make you or break you. Hook your audience in those seven seconds or else you’ll lose them. That means everywhere your headlines appear – blog posts, landing pages, emails – they must be relevant and compelling enough to grab the reader’s attention and make him or her want to go further than those seven seconds.
AMA Webcast: Five Digital Marketing Strategies to Rock the Holidays
The holidays, they are a’ coming, and if you haven’t at least thought about your seasonal email campaign strategy, you may be in trouble. You still have time to think up and create smarter, more personalized holiday messages if you start now. This AMA webinar recording with our Inbound Marketing Manager, Tim Brechlin, lays out five strategies you can use to rock the holidays this year with your email campaigns.
Top Brands Making it Easier for Consumers to Get On and Off Email Lists Return Path Study Finds
Why are top brands making it easier for subscribers to opt in – and opt out – of their emails? They do it because subscribers like it. In other words, these top brands are honoring the fact that it’s a privilege to have their subscribers’ email addresses, not a right. Find out specific ways these companies are following best practices and seeing better results.
14 Rules for Data-Driven, Not Data-Deluded, Marketing
Marketers tend to have the wrong perspective about data. Because so much of it is available, they concentrate on gathering as much data as possible. Marketers can be data hoarders. When you gather only the right data about your subscribers, you can send timely, relevant messages to them without needlessly cluttering your database. Don’t reap Big Data, gather the right data.
Good Lists Make for Happy Customers
Want good email delivery rates? Keep your customers happy. No matter how good your content, if the customers aren’t happy and engaged with your company, they’re not going to open your emails. “Keeping your customers engaged and interested in reading and responding to your emails is what makes for the best deliverability anywhere.”