How to Get Amazing Email Engagement Metrics

We know personalized emails deliver six times higher transaction rates than those that don’t (Experian). But what are some ways to personalize? How do we increase email engagement metrics with our campaigns? These and other questions were addressed in our...

How to Optimize Your Holiday Email Marketing

The holiday season is almost here! Big shopping days are just around the corner so it is time to start increasing your email marketing efforts. What is the most effective way to prepare for your holiday email marketing? Start by enhancing your database and effectively...
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