4 Digital Marketing Urban Legends De-Mystified

Best practices are necessary for keeping any successful industry performing at its best. But with technology constantly moving forward, some of these best practices have become outdated. How do you know which best practices are still relevant today and which ones can...

What’s the Health of your Email Program?

For many people, yesterday was a day to reflect on and be proactive about activities and education for better health. World Health Day was established to help us recognize public health problems in our communities, and do something about them. Health is important for...

Only YOU Can Prevent Disengagement

Getting rid of inactive, unengaged subscribers – we know it’s painful. It hurts to see your list numbers go down. It’s like cleaning out your closet or your garage or some other room that’s full of way too much stuff. It’s not fun, but you need to do it. Getting rid...

The Ultimate Guide to Sending an Apology Email

As an email marketer, you may be familiar with the sinking feeling after you’ve realized an email went out with one or more mistakes. Maybe the main link doesn’t work or there’s a misspelling in the main header. No matter if the blunder is great or small, you feel...

How To: Shopping Cart Abandonment Emails

Everyone in the retail industry knows their business depends on the whims of consumers, especially when it comes to online shopping. People often browse a website, load their digital shopping carts with goodies, and then disappear. Retailers are left with a pile of...