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Case Study: Virginia Tech increases CTOR by 6%

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It’s the ultimate measure of an email’s success. It goes beyond opens and clicks to show you the true level of your subscriber engagement. It’s the metric that’s fast becoming the email marketer’s favorite. Click-to-open rate, or CTOR, is becoming the benchmark for how email marketers view their email campaigns. It’s a simple metric with [...]


The Deal about Data

One of the fundamentals all email marketers should know about is data and how it works with and helps their email programs. A basic understanding of what customer data you’re collecting is essential to using it to personalize your email campaigns. There’s been a lot of talk about data among marketers recently, and it can [...]


Gauge the Success of Your Email Marketing

Keeping your email program healthy should be a priority. But how well are you doing it? Get passionate about sending smarter, more personalized messages and see the success of your email marketing grow. These three resources will help you gauge where you are, as well as improve on your problem areas – and they’re all [...]