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How Google Analytics Sessions Differ From ESP Reporting

Welcome back to our two-part series on maximizing reporting through Google Analytics with your ESP. In the final half, email strategy and deliverability expert Jonathon Willis gives an in-depth breakdown of what a Googl Analytics “session” is and how it is reported differently from your standard “click.” It’s important to understand that a “session” as [...]

How to Build your Email List: Convert Current Site Visitors

“How do I build my email list?” is one of the top questions in marketing today. It’s a common issue with which every marketer struggles. With email marketing as the most direct and effective marketing channel, you need to be sure you not only capture email leads, but high quality email leads for future marketing efforts. [...]