WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

3 More Emails We’re Into

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As email people, we get pretty excited about messages that just hit every right note. So we wanted to share with you more of our favorite emails that have graced our inboxes recently. Enjoy!

3. Hey, Seattle! Use This 20% Off Coupon At The Ballard Petco Store Before We Renovate!

From Mike Bollen, Customer Success Manager

Sender: Petco

“This is a good example of personalization that I hadn’t seen from Petco emails before and it grabbed my attention.



Oversights You’re Making With Your Cart Abandonment Emails

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Our Senior Strategist Fawn Young is back again to drop some knowledge on you about abandoned cart campaigns and why it’s always important to check in on your marketing automation.

Abandoned cart emails are big revenue drivers. They are typically automated campaigns that once setup can run well on their own via automation. However, that doesn’t mean it’s OK to never check in on them.  Case in point, this abandoned cart email from Lands’ End.



Integrating Email Marketing With Google Analytics

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Email marketing and Google Analytics go together like peas and carrots — or pizza and ranch if you aren’t the vegetable-eating type.

Which is why we’re pretty pumped to announce that we’ve enhanced the way you can automatically append links into your emails sent from our platform. Before, you could only decide at the account level whether or not Google Analytics append was automated, and we only had three of the five values available.



3 Emails We’re Digging

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We’re email people and, as such, we love to talk about email with each other. But we’re people pleasers also, which is why we’re going to share some of our personal favorite emails we’ve received recently.

These three emails received high marks from the WhatCounts squad: