WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

How Google Analytics Sessions Differ From ESP Reporting

Welcome back to our two-part series on maximizing reporting through Google Analytics with your ESP. In the final half, email strategy and deliverability expert Jonathon Willis gives an in-depth breakdown of what a Googl Analytics “session” is and how it is reported differently from your standard “click.” It’s important to understand that a “session” as [...]