WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

Ask the Experts: Email Design

How's your email design?
The email marketing industry changes constantly. No doubt, it’s important to keep up with the latest trends and tactics so your messages look pretty on every screen. However, it can be hard to determine what’s an email design maybe, and what’s a must. Here to help are our in-house experts. They’re veteran coders and designers who [...]


Keeping on the Good Side: General Email Best Practices to Remember

Stay in best practice. Keep readers happy.
We’ve all been in that ever-so-frustrating situation where it feels like your inbox is out to get you. You had to search for the unsubscribe button, you couldn’t unsubscribe, you couldn’t read content on your mobile device – the list goes on and on. Email marketers, you’ve probably wondered about certain sending standards, such as [...]


Responsive Design vs. Fluid Design

In the contest between responsive design vs. fluid design, which one will win?
Beautiful design is just as important as personalized, relevant content in today’s email marketing. Many marketers are seeing their audiences go the way of mobile email reading, which makes it essential to be designing messages for these devices. There are many approaches to mobile email design. Many marketers still go the way of mobile-friendly – [...]


Opens, Clicks, Conversions – Oh My! What to do to boost engagement in your emails

More opens, clicks and conversions coming your way.
Getting more engagement on your emails is the ultimate quest for email marketers. We’re all looking for the silver bullet that will give way toimproved metrics and subscribers who don’t just open, read, and click content, but crave it regularly. While I can’t provide you with a magic solution to this never-ending goal, I can provide [...]