WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

4 Unintentionally Hilarious Emails From Famous People

We know, we know: “WhatCounts is about helping us send totally awesome emails. What’re you doing getting all gossipy on us?” is what you’re probably asking. Or maybe not. Moving on. Thanks to the age we live in, we get the benefit of having unprecedented access to individuals previously thought untouchable. And while we absolutely don’t condone [...]

The Whitelist VS. The Blacklist

Here at WhatCounts, we’re all about making sure you’re engaged with your subscribers. Of course, all this starts at the very beginning: With you being on your audience’s whitelist. To help dive into this a little more, we put together this handy-dandy infographic for you to check out on whitelists and how you can stay [...]