WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

How to Get Amazing Email Engagement Metrics

Get amazing email engagement metrics.
We know personalized emails deliver six times higher transaction rates than those that don’t (Experian). But what are some ways to personalize? How do we increase email engagement metrics with our campaigns? These and other questions were addressed in our webinar with two of our email experts. Here are some additional answers to questions we didn’t [...]

Best 2015 Email Predictions

What will 2015 bring for marketers? It can be hard to tell with the waterfall of predictions accumulating right now. Everyone has something to say about what will change in mar-tech this year and an opinion about what you should do about it. Our favorite predictions are about email. The future is bright, and we’re not [...]