WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

Thank You, Ray Tomlinson

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Ray Tomlinson is not a household name, despite his creation being in every household on the planet. His invention was on par with fire, the wheel, electricity, and literally anything else that changed the world. What was this great innovation in the advancement of mankind?



3 Things All Successful Email Marketers Do

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MarketingSherpa 2016 has come and gone, and if you didn’t stop by or didn’t attend at all don’t worry, we’ll have you covered in the coming weeks as we recap what went down.

For starters, our very own senior strategist Fawn Young was interviewed on B2B Nation, a podcast put out by TechnologyAdvice. Have a listen to the full interview (recap below):



4 Ways To Get Subscribers To Click Through

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It’s hard, we know. You create this beautiful email to send to your subscribers. You’re sure it’s a home run. You hit send and, 24 hours later, you see that it’s been opened, but no one is clicking through. So what gives?

Well, sometimes it takes more than a killer deal to entice your customers. You need to make sure you’re taking the right marketing approach as well. We’re talking about doing things like …