WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

Feature Spotlight: Custom Email UTM Analytics Tags

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New in Professional Edition Version 10.12, start using custom analytics tagging. Before now, you couldn’t control how your campaigns were automatically labeled for reporting in Google Analytics or Omniture. What’s new is the ability to set the utm_source and utm_medium in the realm settings. Custom Analytics In realm settings scroll down to the analytics section. [...]


Feature Spotlight: Custom Labels in Professional Edition

Feature Spotlight Custom Email Campaign Labels
Version 10.12 comes packed with brandspankin’ new goodies for your email marketing pleasure. For this spotlight we’re highlighting custom campaign labels. Start labeling your campaigns right away. This has been one of the major features that customers have been wanting and you can now take advantage of it! Custom Campaign Labels One includes the new custom labeling [...]


IRCE 2015 Recap

IRCE 2015
We’re coming off a tremendous week spending time with our retail customers and partners at IRCE 2015 in Chicago, Illinois! A conference like IRCE offers a unique opportunity to spend time and get actionable feedback from the group we care about most: our customers. The show offered insight into why email remains so relevant with [...]


Rock Your Fourth of July Email Campaign

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You have a couple of weeks until the 4th. Are you ready to send a successful email campaign? I have a couple of tips for you that will help you out. Intro by Our Director of Strategic Services, Emily Keye “I would say that email marketers need to take advantage of the couple of weeks leading [...]