WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

3 Emails We Wanted To Highlight

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Every so often, we like to shout out some brands that are doing it right when it comes to email marketing. Here’s three more that hit all the right notes. 3. Remember when we used to stream together? We miss that. From: Daniel Caplin, CMO Sender: Amazon “Nice reengagement.” 2. Our hearts are with those affected by [...]


The Top 3 Takeaways From SumoCon 2016

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Today we’re featuring a guest post by Brandon Richardson. Brandon has worked in real estate development/construction for 14 years. He writes about marketing for the construction industry at Constructing Insights. He also runs his own eCommerce and Amazon FBA business, and he blogs about it over at www.fbaroadmap.com. He also loves pizza, so he’s pretty much a modern [...]


Some Exciting News About WhatCounts

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We are pleased to announce that WhatCounts has been acquired by OSG, a leading provider of customer communication management, headquartered in New Jersey. WhatCounts will remain a separate business unit under the continued direction of Chief Marketing Officer, Daniel Caplin, Chief Technology Officer, Bill Donges and Vice President of Sales, Mike Piersa. Scott W. Bernstein, [...]