WhatCounts Blog

Everything you need to know about smart, personalized email marketing.

Do Website Popups Really Work?

If you’ve ever moved, you know it takes a long time to unpack and get everything in order. Lots of stuff gets lost in the shuffle between the old place and the new. You almost always find one of those lost items a few months after the move, dust it off, and find a new... read more

Want 40:1 ROI On Email? Do This.

It has become the digital glue for social, mobile and web. It has an ROI of up to $44, more than any other channel at your disposal. It’s constantly reinventing itself, in the last few years delivering amazing relevance to subscribers through dynamic content and... read more

4 Themes to Use in Your September Emails

In less than two weeks, September will be upon us. Kiddies are heading back to school, traffic is getting a little heavier, and it’s a struggle to get back into the swing of things. But the fun of summer doesn’t have to end! There are lots of exciting aspects to... read more
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