Email and social media seem to be locked in an eternal debate about which is better for marketing purposes (spoiler alert: it’s email). But just because the two are at odds with each other doesn’t mean you can’t leverage social media to bolster your email program. And, no, Pokémon GO doesn’t count as social media, so it won’t be featured here.
Well, it’s been a week since we signed up for the Clinton and Trump camps’ email campaigns. We were just hoping to get a newsletter, but found ourselves let down by the experience from both camps.
So let’s check out where we’re at today.
We’re always preaching that it’s important to be timely and topical. And in an effort to help you be both, we wanted to take a quick moment to share some upcoming July holidays you probably had no idea were a thing, but that you can totally leverage to engage with your subscribers.
Like anyone else trying to lead a normal life in this country, we’re choosing to keep our political beliefs to ourselves. But, because we can’t help ourselves, we decided to judge the candidates the best way we know how: by analyzing their email game.
Let’s talk about the exciting world of databases. It’s an immensely thrilling subject.
But, look, hear us out, because the type of customer database your company has directly impacts your revenue. So let’s take a look at the two different databases that your brand is likely rolling with.