WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

The Top 3 Takeaways From SumoCon 2016

Today we’re featuring a guest post by Brandon Richardson. Brandon has worked in real estate development/construction for 14 years. He writes about marketing for the construction industry at Constructing Insights. He also runs his own eCommerce and Amazon FBA business, and he blogs about it over at www.fbaroadmap.com. He also loves pizza, so he’s pretty much a modern [...]

Some Exciting News About WhatCounts

We are pleased to announce that WhatCounts has been acquired by OSG, a leading provider of customer communication management, headquartered in New Jersey. WhatCounts will remain a separate business unit under the continued direction of Chief Marketing Officer, Daniel Caplin, Chief Technology Officer, Bill Donges and Vice President of Sales, Mike Piersa. Scott W. Bernstein, [...]

Come See Us At Shop.Org!

Come join us at the 2016 Shop.Org event, September 26-28. During this time, we’d love to meet up with you! Click on that link and set up a time to meet with us while you’re there. Also, we’ll be co-hosting a happy hour with some friends of ours, as well as holding a raffle with [...]

How To Build Preference Sites With Ease

When it comes to providing the best experience possible for your subscribers, preference sites are a big part of that. Subscribing, unsubscribing, or, you know, preference to what sort of messages your customers receive, it’s important that you provide all those avenues to chose from. We know, we know, putting all that together can be [...]