WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

[Code Tutorial] How To Utilize Hover Effects In Your Emails

The modern web experience is full of interactive elements that promote user engagement. For years, email developers have been trying to recreate this interactivity in the beloved inbox. With HTML for email stuck in the early 2000s and every email client rendering the code slightly differently, interactivity is fairly finicky. But have no fear! Over [...]

Learn How WhatCounts And 250ok Can Improve Your Email Delivery

Today’s guest post comes courtesy of Brady Edwards from our friends at 250ok. Brady is an email veteran that has worked for several email service providers and is currently the Director of Customer Solutions at 250ok.  Brady’s past roles have included MTA administrator, Deliverability Specialist, and Senior Compliance Analyst. As you already know, WhatCounts provides a [...]

Platform Update: A New Look For The Dashboard

Here at WhatCounts, we take our customer feedback seriously — and when it comes to our technology, we hear you loud and clear. That’s why, in this upcoming release, you’ll be seeing an update to our platform’s dashboard that’ll provide a better user experience. Here’s what you can expect: 1. Simpler Design Charts and graphs [...]

Case Study: Success With A Lifecycle Gap Analysis (Pt. 3)

If you’ve been following along, we’ve released one and two of our case study detailing the success True Citrus had working with us after we did a lifecycle gap analysis on their email program. In part three, we’ll detail how working with WhatCounts turned their win-back series around, increasing engagement and driving more revenue. Click below to [...]