WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

Litmus: Email Subject Line Myths

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Our friends over at Litmus just dropped a great blog post on subject lines. They tackled six myths a lot of us believe about subject lines and debunked them with some very compelling data. They myths they address are: “Subject lines have the biggest impact on whether a subscriber opens an email” “Subject lines can only impact [...]


6 Emails That Did Right By GIFs

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Using a GIF in a message can really elevate your email marketing. And while we’re not advocating that suddenly you fill all your emails with them, they do provide a few benefits that other forms of media-in-email can’t: They can be more effective than static images and videos. Making a video for email can be extremely time [...]