WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

The Whitelist VS. The Blacklist

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Here at WhatCounts, we’re all about making sure you’re engaged with your subscribers. Of course, all this starts at the very beginning: With you being on your audience’s whitelist. To help dive into this a little more, we put together this handy-dandy infographic for you to check out on whitelists and how you can stay [...]


The Origin Of Spam

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In 1978, Digital Equipment Corporation – acquired by Compaq in 1998, which was then acquired by Hewlett-Packard four years later – was in its 18th year of existence as a vendor of software and tech that looked like refrigerators but turns out, no they weren’t refrigerators – they were computers. At its apex, Digital was [...]