WhatCounts Blog

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Apology Emails: Why It’s Important To Always Say ‘I’m Sorry’

Did you know that people are more likely to trust and like if you apologize? Even for things outside of your control? It’s true! Demonstrating empathy for another human not only makes them warm up to you, but gains their trust almost immediately. For this reason, partially, it’s always important to not only send an apology [...]