Marketing as Baseball

WhatCounts’ founder Allen Nance is fond of reminding the marketing team that any project we do needs to be measurable. One of the most measurable things in life is baseball. I’m a numbers guy. Always have been, always will be. In this particular case, an...

Just Ask

We have said, time and again, that your email list is your most valuable marketing asset. Those email addresses, as long as they have been collected via opt-in, are digital gold. But here’s a question for you: How are you acquiring your subscribers? I’m not talking...

Just Get Weird With It

Many moons ago, before I joined the WhatCounts team, I was actually a WhatCounts client, working in the travel and tourism world. About eight or nine months into my tenure at that past life,  we were having some engagement issues with one of our newsletters, so I had...

Be Where Your Audience Is

In yesterday’s webinar with Movable Ink, one of the themes that kept coming up was the need to remember A) that we (marketers) are not our audience,  and B) as a result of that, you need to be where your audience is, not where you expect or want them to be. This was...

Why I Love Email

When you log onto the WhatCounts website, the first thing you see is our company’s philosophy: We Love Email. We hosted an event in Chicago to spread our love of email, and we have another one in just a few weeks in San Francisco. Everything we do is focused on...