It’s Official: The First CASL Fine

In July 2014, nearly three years after its initial passing, the Canadian Anti-Spam Law (CASL) was enacted by Canada’s government, which imposed strict fines on senders who failed to follow guidelines around permission and identification. Since then, many in the...

It’s So Hard to Say Goodbye to Inactive Subscribers

As an email marketer, conventional wisdom dictates larger lists automatically equal better results. On the surface, it certainly stands to reason: the more people you reach, the better the odds someone will open, click, or even purchase as a result of your email. In...
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