Awhile back, we asked our deliverability guru Brad Gurley to weigh in on Google’s new Gmail Postmaster Tools. He gave us a small teaser of what he thought, but now he’s returned to us with his full breakdown. Enjoy!
It’s been nearly 2 months since Google announced their Gmail Postmaster Tools, designed to help senders manage their Gmail reputation and performance. A lot has happened in the world since July 10th – Chipotle delivery, a new iPhone, and an entire NFL preseason, for example – so what have we learned about Gmail delivery from our time with these tools?