It’s Official: The First CASL Fine

On By - Deliverability - Add Comment

In July 2014, nearly three years after its initial passing, the Canadian Anti-Spam Law (CASL) was enacted by Canada’s government, which imposed strict fines on senders who failed to follow guidelines around permission and identification. Since then, many in the industry had questioned the extent to which the law would be enforced. Last week the Canadian Radio-television […]

Canada Sets the Date for Anti-Spam Law Enforcement

On By - Deliverability, Latest News - 2 Comments

Since the December 2010 passage of Canada’s Anti-Spam Law (CASL), marketers have been anxiously awaiting the announcement of a date when the provisions would take effect. Last month, Industry Canada announced CASL will officially take effect on July 1, 2014. In light of the pending enforcement date, it’s a good idea to review the provisions […]

It’s So Hard to Say Goodbye to Inactive Subscribers

As an email marketer, conventional wisdom dictates larger lists automatically equal better results. On the surface, it certainly stands to reason: the more people you reach, the better the odds someone will open, click, or even purchase as a result of your email. In reality, though, email list management is a far more complicated practice […]