Gmail Postmaster Improves Spam Filters, Tools For Senders

Google dropped the Gmail Postmaster Tool yesterday, and our Deliverability Expert Brad Gurley provided us with a quick scoop on it: Gmail is rolling out a new feature called Gmail Postmaster Tools […] These tools […] are designed to help senders “do better” at getting mail delivered to the Gmail inbox. The Gmail team also announced that […]

It’s Official: The First CASL Fine

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In July 2014, nearly three years after its initial passing, the Canadian Anti-Spam Law (CASL) was enacted by Canada’s government, which imposed strict fines on senders who failed to follow guidelines around permission and identification. Since then, many in the industry had questioned the extent to which the law would be enforced. Last week the Canadian Radio-television […]

Canada Sets the Date for Anti-Spam Law Enforcement

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Since the December 2010 passage of Canada’s Anti-Spam Law (CASL), marketers have been anxiously awaiting the announcement of a date when the provisions would take effect. Last month, Industry Canada announced CASL will officially take effect on July 1, 2014. In light of the pending enforcement date, it’s a good idea to review the provisions […]