Answers almost everything with "for sure," enjoys craft beer, loves email, and is always good for a grammar pun. Wrangles content for WhatCounts.

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One Response to "Case Study: Designing for Social Sharing"
  1. Sean says:

    Did you consider packaging the content of your sections in a format optimized for sharing on a specific network?

    Maybe an infographic that can be shared on facebook? A more conservative top 10 list to be shared on LinkedIn. A CTA to post a response to a provocative perspective to a specific hashtag on Twitter?

    I think a compelling case study would be to compare total social sharing in 2 versions of the above newsletter, one where subscribers are given the option to share pieces of content, the other where you ask subscriber to share your entire newsletter.

    An interesting poll for this space might be, “When was the last time you shared an entire newsletter on Facebook – and what was it?”

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