One of our core values at WhatCounts is to learn constantly. On a regular basis, we’re scanning the blogs, podcasts and other digital marketing content online and sharing it with each other. Here’s some of the most valuable content we’ve come across recently to aide your email marketing program.
Business2Community: The 4 Ways You Are Sabotaging Your Email Marketing
Marketing Over Coffee: Monty on the Move
Mobile Marketing Watch: Email May Be Going Mobile But Getting Users to Click Is Still a Challenge
If you love email marketing as much as we do, then you’re probably always on the lookout for innovations in email. Our partners Return Path, LiveIntent, and Movable Ink are all helping email marketers like you send smarter, more personalized emails. We’re happy to have them joining us for the We Love Email Innovation Tour on June 26th, and we’d love for you to be there, too. It’s a free event at the W Hotel in San Francisco, so all you have to do is reserve your spot to let us know you’re coming!
Also, one last note: Canada’s Anti-Spam Law is taking effect on July 1, 2014. Email marketers, this legislation is one of the strictest in the world, and fines are enormous. Please don’t ignore this update or procrastinate making changes to your email marketing any longer. We know the implications of the law are tough to navigate, so we put together a free checklist for you.
If you have questions about either of these events, don’t hesitate to reach out to us.