It’s officially summertime, and lots of people are taking vacations. How do you make sure subscribers keep opening and clicking your emails? Send them highly relevant emails. There’s no better way to do this than by focusing your email marketing on holidays and observances happening this month.
July 4th marks U.S. Independence Day. Be creative in celebrating this holiday through your emails! You can customize your email colors and copy, like Harley Davidson did with this Independence Day email it sent out. Not only does this message reflect the red, white, and blue associated with the July 4th holiday, it still retains the flavor of the brand.
Another unique approach to the holiday is showing gratitude. Grab subscribers’ attention by saving the selling for later in the email, and starting off with a thank you. After all, this is a day Americans set aside not just to celebrate the rights and freedoms we have, but to honor those who sacrificed their lives for that independence. Try starting your Independence Day email campaign off with a thank you, like Murdoch’s did with the hero image at the top of this email.
July also marks summertime, and the picnics, swimming pools, lakes, beaches, grilling out, games, and general relaxation it brings. Take advantage of the overall laid-back, sunny atmosphere of the season by reflecting it in your email campaigns. For example, did you know July is National Ice Cream Month? Let the uncommon observances of summer such as this one inspire your July email campaigns. Try a Christmas in July email campaign to bring a little festivity to your messages!
Don’t forget about the subject line either. Tempt subscribers to open with “summery” language:
3 Ways to Celebrate Summer
What to Do This Summer
17 Things for Your Beach Bag…
5 Great Reasons to Choose Us This Summer
Must. Have. For. Summer
Beat the Summer’s Sizzle
The Heat is On
Have more inspiring ideas for summer emails? Share in the comments below!