It’s that time again! Time to get in the digital marketing know with a bouquet of fresh resources from industry experts. All of these articles, eBooks, and case studies are free – so just click and read.
Kissmetrics: The Seven Commandments of Internal Linking
What’s internal linking and why does it matter? Get the answer to this question and tips for improving your content marketing and SEO.
Tatango: How to Grow SMS Subscribers
There’s one rule for growing SMS subscribers, and this eBook has it. Also learn how to create converting calls-to-action and what not to do. Stellar research!
MarketingSherpa: E-commerce Research Chart: Channels that drive significant traffic
Let’s just cut to the chase: “Email is the biggest driver of traffic for companies with e-commerce revenue above $10 million.” See the statistics for yourself in this research.
Windsor Circle: Building a Business on Automated Emails
If you’re interested in ditching batch-and-blast emails to get a 56 percent open rate and 14 percent click rate, this case study will show you how to do it.
Direct Marketing News: Why Email Marketing Remains So Effective
A simple reward, apology, thank you, or reminder can go a long way with email subscribers. How long of a way? Find out in this article.
Mobile Marketing Watch: Cut the SPAM, Bring the Ham
Today’s consumers hate messages that aren’t personalized. This is true on any channel – advertising, email, SMS messages from companies – everything. Nothing proves it more than these numbers displayed in a nifty infographic.
Thanks for reading! If you’ve seen anything recently that has helped you stay in the digital marketing know, please share it in the comments section below.