Get In the Digital Marketing Know

Get in the digital marketing know with these resources!

It’s that time again! Time to get in the digital marketing know with a bouquet of fresh resources from industry experts. All of these articles, eBooks, and case studies are free – so just click and read.

Kissmetrics: The Seven Commandments of Internal Linking

What’s internal linking and why does it matter? Get the answer to this question and tips for improving your content marketing and SEO.

Tatango: How to Grow SMS Subscribers

There’s one rule for growing SMS subscribers, and this eBook has it. Also learn how to create converting calls-to-action and what not to do. Stellar research!

MarketingSherpa: E-commerce Research Chart: Channels that drive significant traffic

Let’s just cut to the chase: “Email is the biggest driver of traffic for companies with e-commerce revenue above $10 million.” See the statistics for yourself in this research.

Windsor Circle: Building a Business on Automated Emails

If you’re interested in ditching batch-and-blast emails to get a 56 percent open rate and 14 percent click rate, this case study will show you how to do it.

Direct Marketing News: Why Email Marketing Remains So Effective

A simple reward, apology, thank you, or reminder can go a long way with email subscribers. How long of a way? Find out in this article.

Mobile Marketing Watch: Cut the SPAM, Bring the Ham 

Today’s consumers hate messages that aren’t personalized. This is true on any channel – advertising, email, SMS messages from companies – everything. Nothing proves it more than these numbers displayed in a nifty infographic.

 

Thanks for reading! If you’ve seen anything recently that has helped you stay in the digital marketing know, please share it in the comments section below.

Joy Ugi
Digital Marketing Coordinator, WhatCounts
Twitter: @ugigirl

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