Need a digital marketing pick-me-up? These articles from the past week or so is the medicine the doctor ordered. Get different perspectives about email, deliverability, design and more with these digital marketing articles.
The Daily Egg: The Surprising Secret to Higher Email Open Rates
Search Engine Watch: Google Tries to Steal How-To Traffic in Organic Search Results
Fast Company: Why Our Brains Crave Storytelling In Marketing
Last but not least, don’t forget tomorrow, Canada’s Anti-Spam Law goes into effect, with massive fines dealt out to those who aren’t in compliance. Eek, scary! Don’t subject yourself to the messiness of this legislation; make it a priority to get your email marketing ready.
First, download and read The Email Marketer’s Ultimate Checklist for Canada’s Anti-Spam Law. If you have additional questions, skip over to our most recent blog post answering specific questions from email marketers.