How’s your editorial calendar doing? If you’ve got blank spaces where there should be email campaigns, use these June holidays and observances to fill in the blanks and create timely, relevant messages. Get your June emails going!
June 14th – Flag Day
It’s not an official holiday, but the United States has proclaimed Flag Day as an observance. If it fits into your editorial calendar, why not commemorate the adoption of our national flag with an email?
June 15th – Father’s Day
Any brand can send a Father’s Day email. This one from lululemon athletica is fun and quirky, while pointing out how the products can lead to a great day for dads.
Subject line: he’s always been cool
June 21st – Summer Solstice
There’s nothing quite like the first day of summer, so celebrate it in your email campaigns. Even if you don’t create a dedicated promotion for this day, use “sunny” language in a subject line and email content. Here are some favorite summer subject lines from the stash of campaigns at Email Institute:
- Make a splash
- Fresh takes
- Save with sizzling summer rates
- Best. Summer. Ever.
- Beat the heat
- The makings of a beautiful summer
- Our top picks for summer
- Get your summer started
July 4th – Independence Day
Technically not a June holiday, Independence Day is close enough to the end of June and is a major enough holiday that you should start thinking about how you’re going to use it in your messaging now.
There aren’t a whole lot of major holidays to choose from in June, so explore other options. For example, here’s a list of offbeat holidays you can celebrate in June, and you can easily find lists of other ones by doing a simple search.
June is also a good time to start planning your holiday email campaigns. Everything slows down a little bit this month, so take advantage of the extra time by brainstorming campaigns for November and December. Now is the perfect time to review your notes from last holiday season – what performed well and what you would do differently – and strategize what you’re going to do this year. Don’t hesitate to set up emails, segmentations and behavioral triggers for your holiday campaigns if you have time. At the very least, make it a goal to have holiday campaigns mapped out in your editorial calendar by the end of June. You’ll thank yourself later!
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