5 Articles to Jump-Start the Week

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365.057 - The Mid-Day Jump-Start by FailedImitator, via FlickrStart  today off right by perusing these articles about digital marketing trends and best practices. Get your dose of email, social and branding updates before you start your week.

Gmail Throwing Email Marketers a Life Jacket? (Mobile Marketing Watch)

Who can predict what Gmail is going to do next? According to a rumor, the next changes (there’s always more changes) may actually have marketers clapping their hands, unlike the previous few updates.

[Infographic] 10 Must Know Email Marketing Stats 2014 (Email Expert)

Get the latest stats and trends from this nifty infographic. Scroll to the bottom to see our favorite: ROI for email marketing is still high, with over $44 coming back for every one marketing dollar spent. And that’s why we love email.

Fourth of July emails: How to get more bang for your buck (Experian)

This helpful article analyzes over 170 brands’ Fourth of July email metrics. If you’re planning to send an email for Independence Day, these stats will tell you when and what to send.

Integrating Email And Social To Enhance Performance Of Both (Media Post)

You know email marketing is the number one marketing channel for bringing in ROI. But did you know social media engagement enhances email marketing’s power? Use these tips to connect with users on social media and add value to your marketing.

What’s One Thing Your Brand Should Be Spending More Time On? (Brand Driven Digital)

With an onslaught of things to do, marketers often lose track of what’s key to their brand’s success. If this sounds like you, these six expert opinions can help you identify the one or two areas on which you need to focus.

Read something helpful this week about digital marketing? Share it with us in the comments section below.

Joy Ugi
Digital Marketing Coordinator, WhatCounts
Twitter: @ugigirl

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Answers almost everything with "for sure," enjoys craft beer, loves email, and is always good for a grammar pun. Wrangles content for WhatCounts.

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