Social: The Good, the Bad and the Ugly

Social Media: The Good, the Bad and the UglyAlthough email comes first in our book, we know social media is the icing on the cake of any digital marketing strategy. That’s why we raised our eyebrows when we saw this social news. Some is good and some is bad and some of it we just don’t know what to think of. But it’s all worth reading about and taking into consideration! Dig in:

4 Ways to Prevent a Full-Blown Social Media Crisis

The key to responding well to a social media blow-out is preparation. Shoutlet published this stellar article showing you exactly how to prepare for a messy social situation so you’re ready to handle it head-on when it comes.

Pinterest Launches a New Shopping Feed

It’s only in beta phase, but this feature will be a big deal for eCommerce once it goes live. Product pins were great for brands, and the Gifts tab gives companies even more leverage to get the right product to the right person.

Facebook’s Hidden Trouble

If you’ve spent countless hours building your company page following on Facebook, you’re going to be disappointed. According to new research, only a fraction of your followers are seeing your updates in their newsfeeds. And it might get worse. At the very least, it means a shift in social strategy for digital marketers.

New Social Media Research That Could Change Your Strategy

Get a breakdown of recent updates and changes about social media sites, as well as how they apply to your digital marketing. Full of helpful stats and practical tips, you can start putting this information into practice today.

Heard any social news lately: good, bad or ugly? Share the link in the comments section below!

Joy Ugi
Digital Marketing Coordinator, WhatCounts
Twitter: @ugigirl

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