Q: What is your background experience?
A: I have spent the past 10 years working for Email Service Providers (ESPs) of various sizes. Most of my experience has been focused on deliverability, but I have also worked closely with technical support, creative, and services teams in each organization.
Q:How long have you been working for WhatCounts?
A: Since February 2013
Q: If you could give one tip to everyone doing email marketing, what would it be?
A: GET PERMISSION! Send timely, relevant email to engaged users who have explicitly requested it (maybe I cheated – that’s really about four tips rolled into one!)
Q: What’s your favorite part about being the Director of Deliverability?
Being able to share my knowledge with WhatCounts customers and even co-workers. Deliverability is often considered something of a ‘black art’ by many mailers, and my goal is to shed some light on best practices and things we can all do to improve delivery rates.
Q: What are some things you enjoy when you’re not thinking about email marketing?
Family time, trips to the beach, and a good karaoke bar whenever I get the chance.
Reach out to Brad if you have questions about deliverability!