Social media is the dynamite that has been thrust into the marketing landscape; it has exploded and left a totally different vista for us to consider. Where once upon a time email was the best platform to reach customers, social media is changing that notion. Did you know that people who use Facebook and Twitter are more likely just to open your emails? It’s true, and it means you should have engaging social media sites that attract your customers and carry on conversations that you’ve started in your email marketing.
It also means that you should be including links to your social media sites in your emails, which is an easy way to draw in social media users – and that’s almost everyone.
SWYN stands for Share With Your Network. What does that mean for you? It means including buttons that link to your social media platforms in your email footer, navigation links, and/or headers. Make it easy for your email recipients to connect with you and share your content via social media!
Check out the WhatCounts GameChanger header below. (And if you don’t receive our weekly newsletter with relevant content you can use, get to it by signing up at whatcounts.com).
As you can see, at WhatCounts we try to practice what we preach. Our header (and footer) includes nifty circular buttons that take you to our social media sites. We don’t stop there, though: At least three more times in the body of the newsletter, we offer readers the chance to share the content they just viewed on their own personal social media sites via an embedded social media bar.
WhatCounts wants our valued email recipients to let us know what they think about the content we’ve presented. It’s a way to build relationships with people using a proven, successful medium. If you are not including prominent links to your social media in your email marketing campaigns, then you are losing out on a significant way to connect with your audience and potential customers.
Want to learn more? Download our eBook, 18 Ways to Integrate Social Media and Email Marketing.
Digital Marketing Coordinator, WhatCounts
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