As we kick off the beginning of 2013, everyone and their mother is focusing their efforts on New Year’s resolutions. For the next month (hey, maybe more if you actually stick with it!) the goal is to do what it takes to become a better, more improved you. Whether it be taking up jogging, cutting down on smoking, or getting out of debt, many people are turning to online resources to help them get started and stay on track in order to achieve their goals. Why not use this as an opportunity to prove to subscribers that you have their best interests in mind and that your content can be useful?
Regardless of what industry you’re affiliated with, surely there is a popular New Year’s resolution that you can cater to with your content offerings. Involved in finance? Give advice on ways to save. In the media world? Provide ways to read and learn more in 2013. Are you a travel marketer? Make a bucket list for subscribers of “The Most ____ Places to See Before You Die.” There are so many ways that you can use email to your advantage to connect with customers, understand their needs, and become a powerful resource to them in 2013.
Creating helpful content that is relevant to your subscribers is not something that can fade away with New Year’s resolutions come February 1st, either. This is a sending strategy that will behoove your brand year-round and will aid in building a following. If subscribers know that your emails contain important, noteworthy content, chances are they will continue to open and click-through your sends more often. Just keep this in mind: Prove to your list that you have their best interests in mind and they will continue to reward you.
Sarah Zibanejadrad
Inbound Marketing Coordinator, WhatCounts
Twitter: @SarahZiba
