Over here at the WhatCounts blog, we pride ourselves on providing advice, examples, and best practices to help you find and grow your email marketing ROI. From testing to timing, we’ve run the gamut when it comes to topics pertaining to a well-executed email campaign. But now, we’re planning on taking it to the next level.
Coming up within the next few weeks, we’re going to unveil a new side to our blog that will help you get the creative juices flowing — Our Creative Manager, Alex Bardoff, will be contributing a series of blogs on how to make your emails stellar to stand out from the rest of the pack. Alex’s background in graphic design, interactive media, and art direction for major international brands has made him our go-to guy when it comes to crafting truly awe-inspiring email. Since this is an area of email marketing that many of us struggle with, Alex has offered to lend a hand by using our blog as a place to provide tips from a designer’s perspective. Now you’ll have access to content from someone with an eye for design and loads of experience focusing on the creative aspects of email campaigns.
Not only will Alex be contributing to our blog, he’ll also be rolling up his sleeves and holding a webinar, as well. Spoiler alert: it’s on creative email design that will engage subscribers and showcase your brand. Stay tuned because over the next few weeks, we’re going to inspire you to create the most innovative campaigns to close out 2012 with a bang.
Inbound Marketing Coordinator, WhatCounts