WhatCounts is all about helping you find and grow your email marketing ROI. We recently looked at our system-wide email marketing data from Q4 2011 and pored over 343 million email messages to see if there were any useful insights we could offer to help you through the 2012 holiday season, and we were quite surprised at what we found.
We’ve taken our findings and compiled them into our new 2012 Holiday Email Marketing Guide.
Some of the things you’ll learn:
- The “best day to email” isn’t what you think it is
- What your staff does (and when) has a huge impact on your overall success
- There can be too much of a good thing
- Which is more important, open rate or clickthrough rate, for holiday email marketing
We’re giving our guide away totally free, no strings attached, so that you can share it with your colleagues at businesses big and small and help them have a successful holiday marketing season. All we ask is that you link back here if you choose to share it, and of course, if you need email marketing services, to please consider WhatCounts.
Christopher S. Penn
Director of Inbound Marketing, WhatCounts