Cross-Promoting with Social

Just in case you missed our “Holiday Email Guide” webinar last week, our Director of Strategic Services, Britanny Schneider, went over some great ways to cross-promote your holiday email campaign via social outlets. By promoting your email list on social media, you can take advantage of increased holiday traffic to grow your email opt-in list. You can do this using a variety of methods through different social media websites. The trick is to give potential followers a reason to opt-in, whether it be through discounts, information, or brand devotion. Today, we’ll go over a few examples of how to promote your email list and company via social media:

cross-promoting Dingo

Who doesn’t love coupons? Use venues such as Facebook or Twitter to provide a discount for those who opt-in via “likes” or “follows.” By joining your site or selecting to receive special discounts or information, customers are rewarded for opting-in. They get discounts, you get followers: it’s a win-win for both your brand and the customer. Just make sure that you only provide the special offer upon opting-in or choosing to “like” the page, otherwise the incentive is gone.

cross-promoting Target

Use “Facebook Questions” to engage followers and encourage brand recognition. You can link to these polls via your email campaign or newsletters, in turn encouraging your subscribers to visit your Facebook page. This is a great way to poll your list to see what interests them while motivating customers to follow your various methods of communication. Communicating with customers via a fun survey is an easy, non-committed way to get followers engaged.

Cross-promoting Amazon

Develop your email and social following by creating a contest and cross-promoting it on multiple channels. Again, such as with the incentivised discount offer, you show the customer up front what’s in it for them. Whether you provide an “enter to win” contest, or even releasing a special deal if ___ amount of people “like” your page/opt-in, you’re giving your following reason to opt-in and spread the word.

Of course, these are only a few ideas to help get your creative, social-promotion-developing juices churning. Keep in mind that when coming up with a social promotion to push your email campaign, the more interesting the better — but keep it simple! The more complicated your contest is, the less likely it is that people will want to engage. The quicker, easier, and simpler you make your email opt-in within social media, the better your results will be. 

Sarah Zibanejadrad
Inbound Marketing Coordinator, WhatCounts

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